There is no rigid definition for what makes a website “good” or “bad”, but the essential aspect to consider is its performance. A beautifully designed website will help your business achieve relevant results by searching and reaching out to customers on their websites.
While trends come and go, practical web design principles remain the same. However, a few fundamental principles to keep in mind when you create a website to ensure it looks great and works well in the real world.
The effectiveness of great design will be lower if it doesn’t help users navigate pages. It’s important to know what information they are searching for so that the website can provide them with the desired answer.
Unfortunately, people can have a hard time finding what they are looking for, which causes frustration and leads visitors away from your website. Having a user-friendly design can be helpful for several reasons.
First, your users will not have to click multiple times to find their way around your website. This can increase the ease of use, and it’s easy to make things look good with some simple CSS and HTML. Avoid convoluted menus and navigation – however suitable you think they look. User experience always comes first.
The right color palette
Text and meaningful calls to action contrast with the background, so they stand out and are easily seen. Choosing complementary colors will improve your website’s visual appeal and enhance your user experience.
For calls to action, vibrant colors can spur a response from your audience – and encourage engagement. They’re also linked to conversion rates that are improved.
Quality imagery and videos
Images and video content have the potential to be effective. Still, they can also ruin your website with a poor-quality design. Make sure to hire a photographer (and filmmaker) who is experienced in their field.
Visual content can help to make any site more engaging and establish a visual identity for your brand. High quality, professionally produced range will provide an excellent platform for success.
Calls to action
The goal of most websites is for visitors to take some action and hopefully get involved with the organization. So, a great website design will include plenty of strong and clear calls to action. It will also facilitate the next step for the visitor, helping them feel confident about their decision.
Your website’s call-to-action should compel visitors to act. For many offers, it is understood that some form of response would happen there and then, like adding your product to the cart, providing contact details, etc.
All killer, no filler
A website’s primary goal is to provide users with what they need: visitors searching for specific information on the topic. However, it doesn’t make sense to have duplicate pages as well. Every page should be created for a particular reason, and there should be no room for excessive content.
The content you develop can be used for several purposes online or offline, including selling products and services, building trust, or getting the benefits and advantages of your business.
Designed for multiple devices
More than 50% of mobile users access the Internet on their smartphones or tablets. This rapid shift created a demand for responsive web design, which helps to improve website usability.
Loading times are essential
If your website doesn’t load in under 3 seconds, you might lose traffic and turn people away. So, make sure to tweak your site’s speed often to provide a great user experience.