UI/UX in Mobile Application Development

UX design and UI design is a very important stages of mobile application development. This is because how your app looks and the usability of the mobile application can be a major determining factor for the end user.

One of the major reasons why mobile applications are abandoned is because of the poor designs that give end users hard time while interacting with the mobile application. 

The simplest rule that exists is any mobile application that gives end users seamless interaction with the app, they will spend less time on it to complete an activity i.e. ordering food on an app.

There is almost a 100% guarantee that this end user will use your mobile application over and over again.

The most important elements of a mobile application that aim at topping the market are User experience and user interface design.

Any mobile application developed without paying attention to this stage is having a great risk of failing. This is because end users need seamless interaction with any application.

If your application won’t offer this, they will uninstall the app and get another mobile application. Remember that there are so many mobile applications on the Google play store.

You should give your users a reason to download your app and this can only be achieved by giving them friendly apps.

The best thing that a mobile application can do is to give the end-user satisfaction. This satisfaction is driven by the user experience.

After satisfying the end users, they become very loyal to your mobile application. Satisfied customers will refer people to use your mobile application.

The following are stages of UX design & UI design

The very first stage of developing mobile application products is always planning.

The following are the major steps in creating designs that are user-centered

  • Developing user-journey map 
  • Coming up with the UX wireframe 
  • Prototyping 
  • Coming up with the graphic designs
  • Performing usability testing

Developing user journey

This stage involves developing the end-user journey map. This shows how the end users interact with a mobile application and the various steps they take to perform a certain action on the mobile application.

Importance of the user journey

  • One gets critical insights after conducting the mapping of the customer journey. 
  • This gives you a chance to learn how the end user interacts with the mobile application

How do we map end-user journeys?

Mapping of the end user journey always starts by setting the series of user actions on the mobile application against the timelines. 

Creation of the end user personas

In the first stage, the planning stage, you must have conducted research and come up with the target audience.

In this stage, it is the right time to come up with the profiles to be used by the end users that will act or represent the targeted audience. 

Coming up with scenarios & expectations setting

A scenario in this case refers to a situation that was addressed by the user map in the previous stage. This is always in line with the expectations of the users.

End users always have goals, which are very specific when using the mobile application.

This is very important since it tells you that you must know HOW and WHY end users will download your mobile application from the Google play store and apps store and still use the mobile application.

Journey Phase 

The next phase is the journey phase is the next stage. This phase provides information.

To cut the long story short, 

Many people: mobile application developers and mobile application owners ignore this stage of mobile application development.

This affects mobile application usability and discourages users from using your app. It is advisable not to ignore this crucial stage of development and if you don’t want to deal with it, look up to app developers for hire for your business.

Glitex Solutions Limited.

For mobile application development services in Kenya, Ethiopia, and Africa and across the Globe, Contact Glitex Solutions Limited. We have the experience that you need.

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