The fitness industry is worth more than $87 billion today. You stand to gain a lot by building a health and fitness brand that can inspire, inform, and motivate people.
There are several types of brands you can build depending on your leanings and the aspect of bodybuilding that you’re most interested in. If this is what you want to do for a living, there are several steps that you can take.
These tips will help you when you’re trying to build a bodybuilding brand that will be successful and productive.
Learn Your Bodybuilding Craft
Competence is king when it comes to becoming an authority on anything. If you’re growing a bodybuilding brand, you need to learn your craft more than anything else.
There are a lot of ways that you can do this, depending on the area of bodybuilding that you’re most interested in exploring. Here are some ways you can learn your craft:
Get Yourself in the Best Possible Shape
First and foremost, you need to be a living, breathing embodiment of your work. People will immediately take your word on your bodybuilding expertise when they see how you have been able to transform your physique.
You ultimately will serve as the biggest part of your brand. When your physique speaks for itself, people will seek your advice and be willing to follow your methods.
Make sure that you’re camera ready and in the best position to serve as an example. Set some goals for your target weight, body fat percentage, strength, and personal best lifts. You will have a much better story when you’re on the other side of a life transformation.
Above all, you will know that your methods and information work, and will feel confident teaching other people.
Join a Bodybuilding Community
The best journeys involve relationships and community. Link up with others in the bodybuilding community both people who do it for a living and who do it as a lifestyle.
This exchange of information and motivation will keep you at your best and on top of your goals. You will have a tribe of people to navigate your goals with and to push each other to surpass them and set new ones.
It’s also possible that you will find other people who are building their brand. You can learn from them and figure out the things that worked and didn’t work when they were growing their profile and shifting toward monetization.
Complete Coursework and Learn Bodybuilding Philosophies
It always pays to put some concrete education and competence behind what you already know. Getting training and education will lend you the credibility that you need to speak confidently about your expertise.
Many people who get into bodybuilding seek degrees and certificates in exercise science. You can also get continued education (CE) credits that will build on the experience that you have gained throughout the years.
Some of the best physical fitness certifications to consider include:
- American Council on Exercise (ACE)
- American College of Sports Medicine (ACSM)
- National Academy of Sports Medicine (NASM) Group Personal Trainer (GPT) certification
- International Sports Sciences Association (ISSA)
- National Strength and Conditioning Association (NSCA)
- National Council on Strength & Fitness (NCSF)
- National Federation of Professional Trainers (NFPT)
Once you have passed some coursework and gotten your certifications, make sure that you include it in your bio and on your resume. This can open the door for employment opportunities that let you add more credits so that you eventually feel comfortable growing your brand and serving as an authority.
Consider the Nutrition Style That Works for You
Fueling your body is integral to building your physique and your health as a whole. Because of this, you need to learn as much about sports nutrition and health supplements as you know about the physical aspect of building your muscles.
As the old adage says, you can’t outwork a poor diet. The bodybuilders who get the best results are the ones who plan out their meals and research them for their micronutrients and macronutrients.
This will help you get the exact amount of calories, fats, proteins, carbohydrates, and other nutrients that you need to hit your target weight, muscle mass, body fat percentage, and other metrics.
The thing about nutrition is that there are several different ways to eat to accomplish your results. Decide what form of nutrition works best for the results you want, the types of food that you enjoy, and other long-term goals.
Some people want to go vegan while others choose keto or even carnivore diets. Do extensive research and become familiar with a food plan that’ll work best for you.
Develop Processes in Your Daily Life
Once you know the details that will get you results, make sure that you develop some processes that you can carry over into your regular life.
This means setting a strict schedule for your workouts and making sure that you’re differentiating them enough to improve the results that you get. Carve out your workout schedules in advance each week so that there’s never a question of where you’re putting your energy and whether or not you’re going to stick to it.
It’s easier to beat decision fatigue when you have everything laid out and set aside. You won’t have to wrestle with whether or not to hit the gym and will have no reason not to.
Make sure to also get 7 to 8 hours of sleep so that you’re able to break your muscles down and rebuild them so that you can accomplish strength and physique goals. Create sleeping routines that also make it easy to wind down after a long day.
Hydrate so that you’re able to lubricate your joints, quench your thirst, and provide vital nutrients to your cells.
All of these daily processes play a role in how you achieve your health and fitness goals each day.
Try Out Different Supplement Stacks
It’s up to you to make sure that you’re also giving your body the additional fuel needed to meet your goals. Look into some bodybuilding supplements that help with things like the formulation of muscle, balancing your metabolism, increasing blood flow, and more.
Read the label to understand whether the supplement is FDA-approved and make sure that it comes from a trusted supplement brand.
People also look into Selective androgen receptor modulator (SARM) supplements to build muscle mass, improve recovery time, and so much more. Shop around so that you can buy SARMS that will help you with your health and well-being.
Become a Lifelong Learner
Both for yourself and your potential followers and consumers, it’s vital that you become a lifelong learner about health and wellness. It’s an industry that changes so much, and you can never be too complacent with the knowledge and information that you have.
If you’re a lifelong learner, you will be able to add some new tools to your toolkit that can inform and inspire people, and reward them for following your brand.
Starting Your Bodybuilding Brand
Now that you have a solid base of credibility and information, it’s time to build your bodybuilding brand in earnest. This is a journey that requires some patience and deliberateness.
The following steps will help you grow your brand like nothing else:
Help People While No One is Watching
Once you build a massively successful fitness brand, you become beholden to it and must keep growing and reinvesting. Bodybuilding will become an increasingly larger part of your life that you give time and energy to.
Make sure that your passion is in the right place, and that this is what you enjoy doing. The key is to make helping and informing people a lifestyle and habit before the cameras are rolling. This will allow you to show up in your content as more genuine and not just trying to get clicks, shares, and followers.
Keep helping people your main motivating factor and it’ll take you far when building your brand.
Get Into the Habit of Documenting Your Progress
People enjoy seeing the journey. Once you begin authoring a blog, starting a YouTube channel, and otherwise putting yourself out to the public, find ways to document your own journey.
You can create informational content that shows where you were at the beginning of the goal, what you did to achieve it, and what results you experienced. People gravitate toward stories, so use yourself as a shining example of progress.
Open Social Media Accounts and Start Posting
Many people looking to start a brand get analysis paralysis when it comes time to put themselves out and actually begin to build the brand. You often want to get things right or even perfect, but getting it done should be your initial goal.
Keep it simple and start by opening social media accounts and posting early and often. This does two things. For one, it gets you into the habit of posting and sharing so that you can make it a lifestyle. Two, it cuts off the part of your brain that resists progress or fears being judged.
You’ll find that you’re your own harshest critic, and your followers aren’t expecting perfection by any means. Begin with baby steps and celebrate the milestones along the way.
Furthermore, you can consider marketing help from UpSwell, as they can help you grow in the digital space and provide professional guidance on optimizing your brand awareness through social media. It will help you to reach a wider audience, increase your engagement on social media and give you an edge in your industry.
Set a Schedule for Your Content
Getting organized is a big part of being a professional. Start with setting a content calendar so that you never have to question when and how you’re putting things out.
Begin with baby steps, such as resolving to post a short video once every week. Create time and space to also edit the video so that you’re improving the quality every step of the way. You can also use apps and planners to help you get the most out of the editorial process.
Improve Your Search Engine Optimization (SEO)
Marketing your bodybuilding brand is something that you have to attack from all angles. In this day and age, search engine optimization (SEO) is one of the most effective and important ways to market yourself.
Start by doing some extensive keyword research and including these terms throughout your content to gain more traction. Build a link-building strategy that lets you create authority and get your traffic.
Work to improve your Domain Authority (DA), Page Authority (PA) and other factors that can improve your search engine standing. Consider hiring a pro to handle all of your SEO needs so that you’re making progress each month.
Know What Products and Services You Support and Push
Monetization is a big piece of the puzzle when you’re building your brand. People do this in a number of ways for bodybuilding brands. Some branders sell products like supplements, e-books, and workout plans. Others sell merchandise, such as t-shirts, water bottles, and even branded kettlebells and jump ropes.
You might also book consultations and other one-on-one sessions with clients. If your brand notoriety is big enough, you can even earn a living with live streams and ad revenue. Figure out which combination works best for you so that you can turn your brand into a business.
Grow Your Bodybuilding Brand
Consider the points above so that you can build the best bodybuilding brand possible. There’s a lot of legitimate money to be made when you follow your passions and add some strategy.
Begin with these points and check out our other tips to learn more about ways to get the most out of your brand.