A website is no longer an option for a business, it’s an expectation.
With Google being the top search engine, it has initiated several announcements over the years to alert website owners to improve their online presence.
Website owners who choose not to comply, for example, by optimizing their websites for every device, risk losing their position in the search engine results page (SERPs). And as such, risk losing visibility in front of their target audience.
So in a bid to gain a spot on the all-important page one of Google in relevant searches, the majority of businesses have taken and used the information Google has provided to improve their websites.
For more about why website design is essential for online businesses, read on for more.
Poor website design doesn’t instill trust in customers.
Moreover, outdated images, blog posts, and contact details on a company website could ruin its appeal to users.
When you think of how consumers look at how to choose a gaming site, for instance, there will be various attributes that attract and retain visitors.
Some of these are excellent website design and branding, access to customer service operators for assistance, and a preview of the gaming sites approved, licenses, and regulatory bodies.
From implementing the business logo to threading the branding colors through the website, creating and updating content, and testing the website regularly, to make sure all the pages work properly. Businesses will have a professional online presence that customers can trust.
First Impressions Count
The journey to and through a company is where customers will make their first impression and how they judge your website will be key.
A professional-looking, easy-to-navigate will ensure that the first impression is a great one.
Customers will judge a website in seconds, so the impact a company makes on its visitors is imperative.
By creating an impressive website, customers are more likely to stay on the website for longer and learn more about your company, which could mean more leads for the business.
Photo by Picjumbo.com from Pexels
As mentioned above, the design of a website affects where it appears in the search rankings on Google.
If users can’t see the site on the top of the first page, they’re unlikely to find or click on it.
Therefore, company websites need to learn how to employ search engine optimization (SEO) techniques in their website data and content to ensure Google recognizes the site as relevant to users’ search requests.
On top of that, the website should load instantly to ensure smooth accessibility. Otherwise, users are more likely to bounce off the site and find another one that’s easier to access.
Mobile phones allow anyone to search online, from anywhere with ease.
But, company websites that aren’t mobile-friendly, are at a disadvantage, as they will be too difficult to use on a mobile device and deter customers from engaging with the site.
In 2015, Google introduced and rolled out Mobilegeddon, urging website owners to make theirs compatible with all devices (mobile, tablet, and pc).
Those who complied would be favored over those that weren’t in the SERPs.
As such, incorporating mobile optimization into a website’s design is imperative for businesses wanting to learn how to build a successful online presence.
Creating an accessible site and designing it for all platforms is essential but not the only part needed to create a strong website.
Navigation is the next reason why strategic website design is important for businesses.
This means the user interface must be easy to use for the target audience.
As such there should be a clear pathway guiding the customer to what they’re looking for on the website. Be it a game, or product, a clear menu should state which pages have the information/products/entertainment they need.
Another major reason why excellent website design is essential for online businesses is that industry competitors are investing in it.
Meaning they have already optimized their website for mobile, updated their content, they’re creating new content that entices the user, and building trust and new relationships with customers with their instant messaging chat box.
To win over new business, and remain a good, if not the best contender in their industry, it’s essential in business to keep up with the ever-changing digital realm.
To create a website that meets the above expectations, businesses need to invest time and money into either making their website or hiring a professional to do it for them.
Attributes of a good site will include the following; excellent navigation, responsive design, a website style that represents the brand at its best, purposeful visuals, great copy, and fast-loading pages. And lastly, call-to-action (CTA) buttons lead the user seamlessly to move to the next step, such for example, subscribing, requesting a quote, or purchasing a product.