Podcasts have gone from a niche form of entertainment to a legitimate part of the media ecosystem in recent years. With thousands of podcasts out there designed to cater to every possible interest or hobby, it’s no wonder that millions of people have started to tune in.
Anyone with a microphone and a computer can create their own broadcast without too much difficulty, which may have you wondering whether or not you could find success as a podcast host. If you’re interested in learning more, keep reading to find out how easy it is to start a podcast on Spotify.
How can you start a podcast on Spotify?
One of the most interesting things about podcasts is how accessible it is for the average person to start their own. If you want to learn how to start a podcast on Spotify, you may be surprised by how simple the process can be.
Once you have a Spotify account, visit the Spotify for Podcasters page. You can use the catalog feature to upload your content by selecting “add your podcast,” then paste the link to your show’s RSS Feed.
Add the relevant details, submit, and then you’ll just need to verify ownership before waiting for your podcast to be added to Spotify’s service.
Just because the technical process of submitting your podcast for approval is easy doesn’t mean it won’t take a lot of work to create great content. There are a lot of things that go into building a successful podcast, but there are some tips you should keep in mind.
Uploading new episodes consistently and on time is necessary to build a loyal and consistent audience. You should also only use advertisers that are a good fit for your content, as unrelated and frequent advertising can be a turn-off.
You’ll also need to invest in the right equipment, as the sound quality will be essential if you want to attract a substantial number of listeners. You can start by finding a space to record where you won’t be disrupted by background noise.
You should also invest in a high-end microphone, as well as a pop filter for additional noise protection. There are a lot of different types of sound-editing software, and the best option often depends on your preferences and work style.
What are the best ways to promote your podcast?
Once you’ve created your podcast, you’ll need to start thinking about how to gain more listeners and subscribers. Take the time to educate yourself about brand consistency and how it can be a useful tool for promoting new media.
It isn’t just about creating a brand that people are invested in, as you need to deliver on your brand’s promise with every episode. Consistent delivery that meets consumer expectations is a great way to build loyalty, which is what every podcast should be striving for.
You’ll also need to take advantage of social media marketing. The reality is that most avid media consumers are on at least one social network, and boosting your visibility will require that you put out shareable content that gives people a reason to tune in.
Create clips of some of your favorite sound bites or graphics with quotes from your most popular episodes that can hook potential listeners and make them want to learn more.
The process of recording and uploading your podcast to a service like Spotify is fairly straightforward. However, recording and promoting your podcast can be incredibly challenging, especially for those who are new to podcasting.
Fortunately, there are a lot of resources online designed to help new podcasters get their footing and expand their audience. It can take some effort, and many podcasts grow slowly at first, but creating quality content on a consistent basis is the most effective way to increase listenership.
The good news is that if you want to start your own podcast, it’s never been easier to get started.