Visual branding, which includes everything from color combinations with meaning to images, is the most powerful and effective way to sell. Stock pictures may be the easiest way to use high-quality images for visual branding.
Many entrepreneurs, small business owners, and social media stars now use stock photos to save time and speed up their online growth.
Even though these images might not be the first thing that comes to mind when you think of ways to promote company identity and raise awareness, they can be very useful for branding, marketing campaigns, and visual storytelling.
Not sure how to use free photos to make your brand look better? Read on to find out how to use these high-quality pictures uniquely to build your business and promote your products.
How to Choose the Right Images
The first step in making a visually interesting blog is choosing the right pictures for your writing. Some of the most famous choices are:
Photos: High-quality, relevant photos can give your content more depth and make it more interesting to viewers.
Images: Custom images can give your blog a unique and personal touch and help explain difficult ideas.
Infographics: These are pictures that show data or information. They can make complicated ideas easier for your audience to understand.
Charts and graphs: Use charts and graphs to show data, numbers, or trends in a way that is easy to see and understand.
How to Use the Right Stock Photos for Your Brand
Even though royalty-free or paid stock image websites give you access to thousands of high-quality pictures, choosing the right one for your business makes all the difference. The words and pictures you use on your website or digital marketing help people remember your brand.
First, pick a stock library that fits exactly with the feel of your brand. There are many places to get stock photos, but you should buy packages for the one that gives you the best value for your money and has the best photos for your brand.
Mockups for Promoting a Brand
Planet Stock photos give you many options for showing off your goods on a computer screen. Brand mockups can be used to launch a new product, promote your current products, show off your blog posts, or show off your successes.
Many stock image websites offer a wide range of free stock photos that you can use to create stunning brand mockups and enhance your visual storytelling.
At the end of the day, it’s all about how your product or service looks and how you promote it.
Add text to Make a Visual Story Effective
Do you want to highlight a product on your website? Try adding your text to a stock picture that looks interesting. Adding custom text links the picture to your message and makes your image more specific and useful for your customer.
Using custom text with stock images also helps you create a visual story, which is one of the best ways to sell your brand. Using a mix of pictures and words to tell your brand’s story will have a bigger impact on potential customers than just using images.
Make infographics for your website that are inspiring.
Making charts is one of the best ways to give your potential customers the information they want. You can make infographics that stand out with a mix of stock pictures and text.
The best thing about infographics is that they can improve your website’s SERP ranking using SEO best practices.
You can get more people interested in your business by posting images on social media. Use your marketing skills to create infographics about product benefits, tips and tricks, how-tos, nutritional benefits, and visual lessons.
Getting images ready for SEO
Visual material improves the user experience and can help your blog’s SEO if it’s done right. Here are some of the best ways to optimize images:
Use descriptive file names. When naming your picture files, use keywords that describe what the image is about.
Add different tags: Give your images alt tags that explain what they are about and include important keywords. This helps search engines figure out what your pictures are about and can make your blog easier to find.
Compress your pictures. Large image files can make it take longer for your page to load, which is bad for your users and your SEO. Use tools like TinyPNG or ImageOptim to shrink your pictures without losing quality.
Pick the right type of file: Use the right file format for your images (like JPEG for photos, PNG for graphics with transparent backgrounds, or SVG for vector images) to keep the quality of your pictures and the file size as small as possible.
Even out the colors. You want the main color of your data story to go well with the colors of your photos. A photo with many bright colors will add energy if most of the material is white, black, or grey. Find a picture with the same color scheme or in black and white if you already use bright colors.
Fit the mood or theme. The picture you use should go with the main point of your data story. Is your theme sad, happy, serious, or full of energy? With the right picture, you can set the mood you want.
Avoid being too obvious. The best pictures will hint at what you want to say or show without being too literal. To do this, the photos might pick out a specific case or show big feelings or ideas important to your data story.
Don’t use stock pictures. You should look for pictures that give your data story a sense of being true or real. It’s better to find a picture of a specific place, product, customer, or action than one that looks like it could apply to anyone.
Content Marketing Plan
It’s not a plan to put a photo or movie online and wait for business offers to start coming in. The success of your visual material shouldn’t depend on making the next viral thing.
Like any other type of content marketing, visual storytelling needs a strong reason to exist and a clear plan for turning views into useful marketing results.
Make sure your pictures show what your whole crowd looks like
Even though a picture is worth a thousand words, not everyone will get the same message, especially if they don’t see themselves in your brand’s visual stories.
Blogs look Good
The best blog posts have the right amount of text and pictures. Since a person’s brain can process images 60,000 times faster than it can process text, you can help customers remember the information by strategically placing correct stock photos in the blog post.
Planet Stock photos help break up long material in a blog post and keep the reader interested. Spread brand-related stock pictures throughout the blog post so readers can share or re-pin them.
Link pictures to other websites or social media accounts to get more people to your website and get more leads.
Social Media posts look Nice
It can be hard to run your social media accounts and post promotional content if you don’t add unique, interesting pictures to each post.
This is where stock pictures work best and are most useful. You don’t have to spend hours making the perfect image to make an interesting post on social media.
All you have to do to get new leads is post a scroll-stopping picture on social media. You can add filters and text to your social media posts to make them more personal. You can also combine your pictures with stock photos.
Choose Instagram stories that stand Out
Instagram is one of the best places for businesses to promote their names through pictures. You can make Instagram stories and run marketing campaigns with the help of appealing stock pictures.
To make a story that stands out, you must download interesting pictures that fit your brand, use ready-made templates to make a collage and add quotes. The more people share your Instagram story; the more people will see your brand.
Final Thoughts
Marketing is what keeps a business going. Using a variety of brand-related stock photos to make an eye-catching website design, interesting social media posts, and effective email marketing campaigns can help you promote your brand and get customers’ attention.
To make your marketing efforts more successful, consider your brand’s appearance and choose stock photos that fit that. We hope the above tips help you build a strong, impressive, memorable brand using stock pictures.
