You’ve no doubt heard of SEO and you’ve probably even heard the term SEO company. But what is SEO and what does it do? There are loads of benefits that come from implementing SEO — but only if it’s done right. Doing SEO correctly will make the difference between success and a complete waste of time and money (or worse). And what about hiring an SEO company?
Let’s find out.
What Is SEO?
SEO is an abbreviation for search engine optimization. The goal of SEO is to improve your website and other digital content to increase its online visibility. When people browse Google or other search engines for a product or service that’s related to your business, the closer you are to the top of the first page of results, the better, because people are more likely to click on content they see first.
What Does SEO Do?
The fundamental practices of SEO are to optimize your website’s content relevance and link popularity, and to properly configure the site. A well-configured website will be more relevant, popular, and findable when someone performs a search, because when these factors are intentionally optimized, search engines will rank your digital content higher — and in return, you’ll receive more traffic.
What Are the Benefits of SEO?
The benefits companies gain when using SEO are many. Here are a few examples.
1. Targeted High-Quality Traffic
SEO is designed to target the most appropriate audience for your industry. That means that when done properly, SEO will increase your digital content’s organic rankings and, in turn, bring you high-quality traffic. A targeted SEO campaign will bring you traffic from people actively seeking what you are offering.
2. You Spend Less on Paid Advertising
SEO is designed to bring you targeted organic traffic. That means you ultimately pay less for advertising. Additionally, organic traffic is passive and comes to your website naturally without you having to do any additional work after you’ve initially rolled it out, but only if you’ve properly crafted your SEO campaigns to begin with. If you use evergreen content, that properly crafted SEO content could bring you organic traffic for years to come.
3. SEO Improves Trust, Credibility, and Brand Recognition
A properly designed SEO campaign will have your company’s digital content being seen more frequently. The more people see your company’s content on the internet, the more brand recognition your company will gain. Brand recognition is what helps build trust and credibility. The more someone sees your company’s content, the more they begin to see your brand as an authority in the industry.
These are a few of the benefits you can expect from a properly crafted SEO campaign. But what’s the best way to get there?
How Do You Properly Craft an SEO Campaign?
Using an SEO expert is the best way to make sure you’re getting the most from your SEO campaigns. Yes, you could learn SEO and do it yourself. However, the SEO landscape changes frequently, making it extremely hard to keep up with all the changes necessary to be relevant and effective.
How Does an SEO Company Help Businesses Succeed?
You should never hire an SEO company that isn’t highly qualified. Hiring a reputable SEO company like Status Labs will ensure that your SEO campaigns don’t get you penalized or banned by Google. If you hire a mediocre company that cuts corners, it could ultimately cost you.
SEO is constantly evolving, so you need a top-notch SEO company that will flex and change course based on new information and data the moment it’s discovered.
Using a highly qualified SEO company will help you in other ways. A reputable SEO company will perform website auditing for you. Its team will tailor an SEO strategy, create content, market your content, and work on optimizing your website’s speed. Using an SEO company will improve your search engine results, target the right audience, track and measure SEO campaign results, and so much more.
What’s Next?
Do you want more information about how an SEO company can help build your brand and boost your digital rankings? Contact Status Labs today. The firm has been covered in media including Forbes, the New York Post, The New York Times, The Daily Beast, and more.
