What is the world of e-commerce driven by? As a rule, we think about advertisement, as it is the best way to make people aware of a particular business. However, the world of today is non-conventional, and the standards of influence have changed as well. Nowadays, the main force behind every business’s visibility and online presence is based on link building strategies, as it provides a significant boost of traffic, and website outreach, bringing more readers, and more converts.
How to plan an efficient link building strategy and make it beneficial for your website? What is the main characteristic of a high quality link building service? Let’s follow the guide.
What is a link building strategy?
Link building strategy based on creating a network of “accepting” websites that contain links back to your website. The more quality backlinks lead to your website, the higher rank it gets in the search results. Besides, a properly executed link building strategy gets more referral traffic to your site, which builds your authority within the chosen niche. When implementing a link building strategy, it is important to get the inbound links from the relevant websites, as it’s the only way to reach the right audience and generate organic traffic to your website.
What are the types of link building strategies?
Link building as a part of SEO can be divided into three main types:
- White-hat link building – a practice of building a network of influence by implementing the techniques within the search engine regulations. It includes the usage of top-notch content, a balanced number of relevant keywords, natural links, on-site optimization, and niche-oriented content.
- Black-hat link building is a faster way of getting a higher positioning in the search, yet it violates all the rules of the search engines. Such a strategy is built on keyword flooding, comment spamming, irrelevant links, content spun, suspicious redirects, and pre-paid content.
- Grey-hat link building is mediating between the white-hat and the black-hat approaches. It typically deals with high-quality content, yet the backlinks are paid for.
A high quality link building service will only offer a white-har approach, as it is the only way to build trust in the resource and high relevel of authority.
White-hat style link building strategies
- Create a linkable content
Linkable or shareable content presents a valuable piece of information to the reader. It is important to understand that the readers of today don’t spend time reading every word, they just scan the material and pause their eyes on the keywords. Therefore, it is important to include the key phrases in the text and make it well-structured and clearly written. Linkable content holds the reader’s attention and isn’t overwhelmed with repeatable phrases.
If the readers and other related websites discover how helpful and extensive your content is, you will have a natural growth of organic traffic along with an enhanced level of authority.
- Guest posts
Guest posting is a common technique to use when targeting the website’s credibility. The whole approach is based on writing a relevant piece of content, of a particular size and offering it to relevant domains for posting. It looks like an exchange. The accepting website gets free high-quality content while allowing you to place the backlinks to your website in return.
Guest posting is time-consuming, as it takes time to write the content and find relevant websites to accept them. However, the benefits are totally worth the effort: it helps to build awareness about your brand and its values, strengthens your business’s profile, and helps to reach a wider audience.
Well-written guest content boosts the click-through rates, and thus, the traffic and conversion rate.
- Visual content
Visual content is the main way of information exchange nowadays, as it is time- and information-efficient. Instead of looking through endless guidelines, users prefer short and clear visuals, with links that lead to a more extensive explanation (in case they need them). Visual content includes charts, presentations, shorts, photos, diagrams, etc.
According to the research, Internet users will share visuals 86% more often than full-scale text. Thus, it is a perfect opportunity to claim your level of expertise and insert quality backlinks.
- Broken link building
How often have you encountered a “404 error” when searching for information online? Though annoying, it may be put to good use with the link building process.
Broken link building includes scanning relevant websites with broken link pages, contacting webmasters, and offering them high-quality content of yours as a replacement. As a result, the accepting website will have the content updated, while you will have a backlink inserted into an already-indexed page.
- Reviews and mentions
Influencers have changed the way marketing works. Numerous Internet users will ignore the written high-quality guides, or advertisements, yet, they will gladly follow the advice of the influencer or a favorite blogger. Therefore, it is worth contacting bloggers and vloggers from a relevant niche and offering them to advertise, or rather, mention your services or goods, while communicating with the followers. Besides, they can just share the reviews about the service you provide, mentioning all the benefits of it. Such an ‘arranged’ word-of-mouth works brilliantly in the society of ‘listeners and watchers”.
- Partnering websites
In case you have partners within the same niche, it will be a good idea to ask for backlinks. Yet again, the relevant niche is a key to cooperation, as such backlinks are the most valuable for establishing your level of authority and relevance.
Unless the links are from the same industry, it can deteriorate your rating in the search engine list.
The bottom line
Link building strategy unlocks the development potential of every web resource. When outlining link-building techniques to use, it is highly recommended to use the services of the specialized link-building companies, in order to not lose time for learning and then implementing all the basics.
The main reward of link building practice is Internet visibility and recognition. White-hat link building boosts organic traffic to the website, and thus improves its search ranking, attracting more and more new users. More users to come, more conversions to get – wasn’t it the main objective when you started?