Most startups are doubtful about investing in mobile app development because they are surrounded by certain myths. These myths hold them back from tapping into the immense potential of mobile apps and expanding their reach.
After all, mobile app development is relatively new compared to websites, and it is normal for startups to be skeptical. That’s why WDI will bust some common myths in this blog and help you make a wise business decision.
My Business Does Not Need An App, As We Already Have A Website
This is the biggest myth that holds startups back from getting their businesses to the large number of people who do not have a desktop. According to a study by Statcounter, mobile devices make up more than 50% of web traffic in the USA. 85% of people prefer mobile apps over websites for online shopping. All of this means one thing; more money.
There is nothing better than getting your business in your client’s pocket and providing them with the ability to reach out at any moment. After all, no one has access to a desktop all the time.
Yes, websites can be accessed on a smartphone, but the overall experience of using a website on a phone is subpar compared to a mobile app.
You Need To Develop For Both iOS & Android
This means more cost and burden. Do not be scared. While most apps are available on both iOS and Android, it is not necessary to develop for both.
You have to decide where your target audience is more likely to be. If you are targeting businessmen, developing for iOS is the better choice, as most businessmen use premium phones. On the other hand, if you are targeting a middle-income group, Android is the smarter choice.
If you have a limited budget, you can invest in just one platform in the beginning and develop the second one when you generate enough revenue.
An App Will Be Automatically Successful Post-Launch
Just like any other medium, you have to market your app to make it successful. This includes many factors like App Store Optimization (ASO), Search-Engine Optimization (SEO), social media marketing, offline marketing, etc.
You will have to keep updating the app with the latest security patches and bug fixes. If people are facing any problems or requesting a feature, those have to be implemented through updates.
There are millions of apps in the Google Play Store and the App Store, and you have to put in efforts to make yours stand out.
People Will Only Use Your App On Smartphones
The apps on the Play Store and App Store can be downloaded on tablets as well. While the number of tablet users is low, they still make up a significant portion of the market. They have to be considered when building your app.
Certain apps can also be used in cars, which is another factor to consider if you believe your target group is likely to use your app while driving.
Mobile App Development Is Cheap
While the word cheap is relative, building mobile apps is not cheap in most scenarios. But, that does not mean that it is not worth the investment. While the cost of mobile app development may seem overwhelming for newly-formed or small-scale startups, the long term benefits easily justify the investment.
Even though a smartphone is smaller than a desktop, mobile apps are not cheaper to make. In most cases, they easily surpass website development costs.
Get Your Mobile App Developed
WDI provides all-round mobile app development services that include iOS app development, Android app development, prototype development, UI/UX design, and ASO. We have over 20 years of experience and hundreds of satisfied clients across the globe.
Contact us now to discuss your mobile app!