Why Swiss Precision is Important When Buying a New Watch

What is a Swiss Watch?

A Swiss Watch is just as it sounds – a watch that has been made in Switzerland. However, these watches aren’t as simple as just that. In order to be considered Swiss Made, they must follow a strict set of guidelines and regulations. But with today’s current regulations and standards, Swiss-made doesn’t mean the watch was entirely made in Switzerland. Rather, it means that the watch meets extremely high standards of quality and follows the Swiss trademark law.

Current Regulations for Swiss Watches

There are stringent regulations that must be met to constitute your watch as a “Swiss Watch”. Previously there were three conditions that had to be met in order to officially call a watch Swiss Made. These conditions were that the movement of the watch had to be Swiss, the movement was encased in Switzerland, and the watch’s final inspection was conducted by the manufacturer in Switzerland.

However, as of 2017 there have been new regulations put in place that must be met to constitute a watch as Swiss Made. Today these new regulations are as follows:

The technical design of the watch as well as it’s movements must be created in Switzerland.

At least 60% of the entire watch’s production costs must be earned in Switzerland.

At least 60% of the manufacture of the movement must be completed in Switzerland, and at least 50% of the movement’s components must be manufactured in Switzerland.
Further enhancements are still being considered as well to strengthen the Swiss brand.

Why are Swiss Watches Better Than Their Alternatives?


It’s no secret that Swiss-made watches can, and will, last for an extended period of time. Quality materials are the differentiator when it comes to Swiss-made watches, ranging everywhere from the case to the movement. They are created with solid steel cases and links, which is oftentimes why they are thought of as being relatively heavy to the hand. The durability of the steel ensures that the watch can withstand generations of time.

The steel used in Swiss Watches are also rust-resistant, meaning they are able to be re-polished if dented. They are also extremely scratch-resistant, due to the synthetic sapphire crystal facing. The best part about Swiss Watches? They are hand assembled, meaning they are guaranteed to have the quality needed for their internal mechanisms.


As mentioned previously, the durability factor directly ties into the functionality of a Swiss Watch. Swiss Watches have been around for centuries and have been forced to overcome extreme adversity in the market. However, Swiss manufacturers came out even better and stronger than before. These watches are made with cutting-edge technologies, hence why they are known for their tremendous functionality and durability. They’re made better for one simple reason – They have to be. This is how they stay ahead in today’s market.

The last, but most definitely not the least important reason that Swiss precision is so important in watchmaking, is because of the luxury element these watches bring to the end-user. Aside from the great quality these watches have, they also are extremely impressive in appearance. This isn’t an accident, as there is a ton of effort put into ensuring the appearance of the watches. An example would be the silver and steel used in these watches. These provide a luxurious look, while other watches that use golden screws may just come off as more expensive rather than luxurious.

If you’re interested in learning more about Swiss-Made watches, check out the collection at ShopHQ.com. They feature several collections of Swiss-Made watches like this Invicta Watch.

Invicta Reserve Men’s 52mm Venom Fusion Shutter Swiss Quartz Chronograph Watch

The Invicta Reserve Venom Fusion Shutter is one of the first of its kind. You’ll find the iconic Venom bezel atop a 52mm case. A two-tone stainless-steel bracelet with a five-link pattern stylishly secures the watch secure around your wrist. The dial is made of lustrous mother-of-pearl that makes the perfect background for a trio of chronograph subdials plus day and date windows. These features are powered by a Swiss quartz movement