Not everyone who owns a business is aware of what proxies are. In fact, not a lot of people understand how this works and why it is important. Others may have some knowledge of proxy servers, like how a certain application such as Disney+ is not available in all countries is possible because of barriers made by proxy servers. Or maybe how one can stay safe when using an open wifi network.
In reality, proxy servers do a lot more. They are essential when you have a business. With the ever-changing world of the internet, it is always a gamble to not have as much security as you can to protect your data.
What is a Proxy Server?
The word “proxy” is defined by Cambridge Dictionary as “authority given to a person to act for someone else, such as by voting for them in an election.” So in simpler terms, it is giving someone or something control over things in your life. It’s basically giving someone the license to take over and do certain processes for you.
In a nutshell, a proxy server is a gateway between you and the different websites on the internet. It acts like a channel that separates the users from the world wide web, providing different levels of security and privacy that depend on what the user needs.
Think of it this way, every computer or laptop in the world has a unique Internet Protocol or what we call an IP address. It is like an online address. And just like how you get your mail from the post office correctly, the internet sends the intended data to the intended IP address of a computer.
When you have a proxy server, it changes the IP address of your computer but it doesn’t affect the data that you are trying to get. Because of this process, your identity and information are secured because the proxy server disguises you so that the web will not know your details.
Advantages of Having a Proxy Server in your Business
Now you may be wondering as a business owner why you should spend extra money on proxy servers when a lot of businesses in the past have managed to get their businesses going with it. Well, the answer is quite simple.
The internet has been evolving since the very first day it was introduced to the public. In this day and age, a lot has changed and a lot will still follow. So, if your company will not make efforts in ensuring your online security is capable of fighting the latest threats, then you soon will face untoward events that may cause you significant loss in your finances.
Today I will be listing down some of the most compelling reasons why business owners must incorporate proxy servers in their companies. You may not be the type of boss that is involved in the tech part of your business, but still, these will open up your eyes to why proxy servers are necessary.
Balancing Traffic So Your Server is Stable
When you have a website to maintain, it is important to know how to take care of the traffic coming into your site or a site crash will be imminent. This happens when the system requests made by your customers visiting your online store for example exceed the processing capacity resources of your website. When this happens, users will encounter lags that will create a poor user experience, which will lead to potential customers not continuing anymore and you losing a sale.
With a proxy server, a single web address will be created that will be your access point. The proxy will also stabilize the requests to their won respective servers so that they will not overload. A smoother customer experience will therefore be obtained because of this simple process.
Manage Your Employees’ Internet Usage
Not that we don’t trust our employees, but according to a survey, unfortunately, 64 percent of employees visit non-work-related websites while they are logged in at work. And as we know, when someone is not 100% productive in the job that they are expected to do, this causes great company loss not just in profit but in opportunities to get potential customers.
When a proxy server is installed, the network administrator will have the final say on what websites can be accessed and which ones are not productive for work. They can also record the websites that are being visited. This is an excellent way of also monitoring potential illegal activities and breaches.
Increase Anonymity When You Have Sensitive Tasks
Data and sensitive pieces of information in each company differ. But even with those dissimilarities, one fact is apparent. And that is all personal, business and financial information must be protected at all cost. This is the thin line between a secured and successful business and a bankrupt one.
Newspaper agencies, television companies, and the police are just some of the industries that simply can’t afford to not have proxy servers on top of other online security protocols such as anti-virus software. Spies can be anywhere and hackers are now more equipped and knowledgeable. There should not be any excuse as to why not let a proxy server help you.
Proxy servers are not that well known and not a lot of people are aware of how important this feature is. The goal of this article is to let all business owners know about the need for the latest and more sophisticated line of security techniques they must invest in to have peace of mind that their data is protected 24/7.
Take time to know the different ways that can help you with your online security. And together with being vigilant, also be open to new ideas that will make life easier not just for you, but also for your employees. Remember that your business is worth every penny of these proxy servers.