Amazon is a highly popular eCommerce platform, the biggest of its kind to exist today. There are millions of sellers and billions of products available on this website. That’s why it is important to invest in professional Amazon product photography services. Experts in this field understand the platform and know what makes it tick. They know what kind of photographs can attract attention on such a competitive website. Here’s a look at some reasons why you should invest in professional services:
1. They Understand Amazon
Professional product photographers understand Amazon. They are familiar with its rules and guidelines, product image requirements, traffic movement, and more. They have experience in creating compositions exclusively for this website and know how to draw attention away from other sellers through meaningful photography.
Experienced Amazon product photography studios will also remain up-to-date with all of the rules and regulations. They will check the platform regularly and conduct frequent research to stay on track with the latest trends. Regular professionals with no experience in product photography will have a limited understanding of the platform and won’t provide tailored services.
2. They Can Incorporate Brand Presence
As mentioned before, Amazon is a highly competitive platform and it can be challenging to stand out or establish a unique identity on it. However, businesses can’t afford to disregard branding entirely. You need to project an image of professionalism, integrity, class, and uniqueness. That can only happen if you have a strong brand presence.
Amazon product photographyexperts know how to incorporate branding into product photography. They use good-quality lighting, expert editing skills, and careful planning to make sure your unique brand message comes through in all images. Many businesses underestimate the importance of branding on populated platforms like Amazon because they feel it doesn’t have an impact. However, research suggests branding is just as important on Amazon as it is on other platforms.
3. They Value Accuracy
The relationship between a customer and a business is always built on trust. When people spend money on your product, they trust you to deliver what you promised. That’s why accuracy is an important factor to keep in mind. Experienced Amazon product photographyprofessionals know how to take visually appealing but accurate pictures of an item. They’ll make sure all colors, textures, and dimensions are a good representation of the actual product.
If the photographs don’t represent images accurately, customers will notice. They’ll mention in the reviews that the colors are off or the size is smaller than they expected. These kinds of reviews can seriously harm your reputation and reduce sales volumes down the line. Amazon regulations also discourage misleading images, which is why hiring an expert is a good idea.
4. They Can Provide Different Images
There are three distinct approaches to Amazon product photography and they are product on white, lifestyle, and creative in-studio. Amazon mandates that all primary images should be product on white, which is an item placed against a white background. Lifestyle images involve models or outdoor locations, showcasing the product in use. Creative in-studio photographs are dynamic and highlight the purpose of the product.
Amazon allows up to eight images on every product page. You can add three or four product on white images and two each of other styles. The idea is to give customers as much information on the products as possible. A dynamic page with different kinds of images will provide all the details necessary to make an informed purchase decision.
5. Their Images are Better Than DIY Photographs
Most people have sophisticated cameras on their smartphones or use point-to-shoot DSLRs. At first glance, pictures from these devices look sharp and appealing. However, they’re not as accurate, attractive, and purposeful as professionalAmazon product photography. Most modern consumers are discerning and can spot the difference between DIY and professional photography easily.
If they feel that you haven’t put in some effort to showcase your products in a good light, they may look for other alternatives. Poor-quality DIY images can cause a great deal of harm to your business’s reputation, even on competitive platforms like Amazon.
6. They Provide Meaningful Product Pictures
Studies show that modern consumers rely heavily on product images to make purchase decisions. They are more likely to buy a product if its images provide important information like size, color, texture, dimensions, etc. They’re also more likely to buy a product if the product images tell a story and have a specific vibe. For example, all Apple images look elegant and refined, fitting the brand’s reputation for premium products. Similarly, some brands have more playful and youthful product images, conveying an entirely different meaning to prospective customers.
Amazon product photography experts know how to convey a specific message through their images. They take time to understand what you need and produce images accordingly. They tell a beautiful, coherent story about your product through their expert photography.
7. Their Images Are Useful on Other Platforms
Professionals are familiar with Amazon rules and will create images that live up to the platform’s standards. However, they know that most businesses will use the same set of product photographs on all their online and offline assets. They make sure the images are suitable for social media websites, blogs, business websites, and even offline print media.
This versatility ensures you don’t need to produce different sets of product photographs for different platforms. It is easier to just have a single set for everything, including special marketing campaigns. They will also make sure the photographs look great on sophisticated displays like OLED mobile phone screens and large smart TV displays.
As you can see, hiring professional Amazon product photography is a great investment. Look for professionals with some experience in the field and a good reputation. Hire experts that have worked with brands in your niche before as that can help you get more accurate images. It is also a good idea to get quotes from multiple studios and compare them so you can find the best deal.