Where to Buy Rental Property: Factors to Consider

When it comes to investing in rental properties, one of the most critical decisions you’ll make is deciding where to buy your dream property. 

The location you choose can significantly impact the success of your rental property investment, so it’s important to carefully consider all the factors that go into the decision-making process. 

In this article, we’ll explore the key factors you need to consider when deciding where to buy a rental property.

7 Key Factors to Consider 

When searching for the ideal location for your rental property investment, there are several essential aspects to consider. It is vital to keep these factors in mind to make informed decisions regarding your short term rental investment.

Here are some key factors to consider:

Rental Location

Doing your research beforehand to find out which cities, towns, or neighborhoods are favored by the renters you’re targeting is crucial in making a wise investment in rental property, as the location is a key factor.

  • You may consider renting out your property in the short-term or long-term. You can also decide if you want a single-family or multi-families renting your property. 
  • Perhaps there are universities or corporate parks nearby that offer a steady stream of renters. Military men, yacht crews, college students, and others can also be your target renters.

Maybe you prefer a vacation destination spot where renters pay much higher premiums during peak season. 

  • The location of your rental property is a crucial factor to consider, as it significantly impacts the monthly expenses you can anticipate from your investment. 

Therefore, it’s essential to carefully evaluate the location and its associated costs before making any investment decisions.

Rental Value

Real estate valuation plays a crucial role in various aspects such as financing during the purchase, listing price, investment analysis, insurance, and taxation, all of which rely heavily on the rental value of the property. 

The three primary methods for valuing real estate include: 

  • Sales comparison approach, which compares recent sales of similar properties. 
  • The cost approach, which calculates the value of the land and construction minus depreciation. 
  • The income approach estimates the value based on expected income from rentals.

The sales comparison approach is commonly used and is applicable to both new and old properties, while the cost approach is more suitable for new constructions, and the income approach is typically used for rental properties.

Affordability and Taxes

You would want to invest in a property that you can afford and generate enough rental income to cover your expenses and provide profit. 

Look for properties in areas that have a reasonable purchase price and low property taxes. It’s crucial to factor in property taxes when considering purchasing a rental property investment. 

Property taxes can significantly impact the overall profitability of your investment. High property taxes may reduce your net rental income and eat into your returns, ultimately affecting your ability to make a profit.

Potential for Property Appreciation

Property appreciation is the increase in the value of your rental property over time. Invest in an area that has the potential for property appreciation. Look for areas with growing economies, job growth, and a growing population.

Regions with increasing employment opportunities tend to draw more renters. Therefore, it’s important to consider the job market in the area you’re considering for rental property investment to ensure a steady pool of potential tenants.

Neighborhood Quality

The quality of the neighborhood where you’re considering buying a rental property investment plays a vital role in determining the type of tenants you can expect to attract. 

It’s essential to evaluate the neighborhood carefully and consider the good access to transportation, amenities like shops, schools, and healthcare safety. Also, check the overall appeal of the area to ensure that you attract the desired tenant demographic.

A poor neighborhood may have higher crime rates, poor upkeep, and limited access to amenities, which can discourage potential renters.

Down Payment Differences

It’s important to take into account the disparities in down payment requirements when investing in a rental property. 

This factor can significantly affect your investment’s overall profitability and should be evaluated carefully to select the option that best aligns with your financial goals and investment objectives. 

These differences can significantly impact the overall profitability of your investment, as they influence your monthly mortgage payments and interest rates. 

When purchasing a rental property investment, the down payment requirements are usually higher compared to those for a standard family home. 

While it’s possible to put down as low as 1% to 10% for a family home, you’ll typically need to put down at least 15% to 20% when buying an investment property.

Unlike standard homes, investment properties don’t qualify for mortgage insurance, and the approval requirements for securing financing are more stringent, which necessitates a larger down payment. 

The factors that influence the down payment amount include your credit score, income, and debt-to-income (DTI) ratio. It’s important to finalize the financing details before searching for a property to determine what’s feasible and what’s not.

Where to Buy Rental Property: Factors to Consider

Property Management

Investing in rental property can be a lot of work, so you need to consider how you’ll manage your property.

You have the option of either being a hands-on landlord, managing day-to-day operations or hiring a property management company to handle the work for you. 

Real estate investors have a level of personal involvement that depends on individual preferences and the willingness to incur the cost of professional management services.

Be Aware of the Potential Hazards 

Just like any other aspect of real estate, purchasing an investment property comes with inherent risks. It is essential to have a clear understanding of these risks before proceeding.

Here are some of the most significant risks to consider, listed below:

  • The anticipated rental interest may not materialize.
  • There is a possibility of having to cover costly repairs.
  • Property taxes could increase unexpectedly.
  • Changes in the local market economy could impact your investment.
  • Dealing with bad tenants may result in repair costs or even eviction expenses.


Investing in rental properties can be a lucrative investment strategy, but it’s crucial to choose the right location. By taking into account these factors, you can make a knowledgeable choice on the location where you want to purchase a rental property.

Thoroughly researching and thoughtfully considering your options can increase the likelihood of success, regardless of whether you’re seeking to invest in a rental property for a long-term or short-term period.


What are the fundamental investment factors?

The fundamental investment factors include risk and reward, risk diversification, compound interest, dollar-cost averaging, and inflation

What are the three types of real estate investments?

The three types of real estate investments are residential real estate, commercial real estate, and industrial real estate.