Amazon FBA is a great way for sellers to get their products in front of millions of customers. However, as with any business, there are challenges.

The first challenge that Amazon FBA sellers face is following the step by step amazon FBA process. This is because it’s very easy to make mistakes when you’re new to the platform and don’t know what you need to do in order to get started. There are many different aspects of selling on Amazon. You need to find products that are selling well and have high demand, then do keyword research so that you can rank them higher on Amazon’s search results pages (SERPs).

Once you have found a product, you need to create listings for them and upload them into your seller account so that they can be sold on Amazon’s marketplace. Then you have to find a way to ship the product from their warehouse and have it arrive at Amazon’s warehouses. This is where many people give up because they don’t know where to start or perhaps they don’t have enough money to invest in such an expensive venture, especially when considering the amazon fba fees that come with using Amazon’s fulfillment services.

Once you have found a product, you need to create listings for them and upload them into your seller account so that they can be sold on Amazon’s marketplace. Then you have to find a way to ship the product from their warehouse and have it arrive at Amazon’s warehouses. This is where many people give up because they don’t know where to start or perhaps they don’t have enough money to invest in such an expensive venture.

After you’ve overcome these hurdles, there are other challenges that await you. Here are some of the top challenges that Amazon FBA sellers face:

Amazon’s highly competitive environment

What Are The Challenges of Amazon FBA Sellers
What Are The Challenges of Amazon FBA Sellers

The Amazon marketplace is a highly competitive environment. The more you sell on Amazon, the more likely it is that your product will be lost in the crowd. There are millions of products on the site and thousands of sellers that you’ll be competing against. This means that you will have to be willing to put in the time and effort required to achieve success with your business. You need to learn how to market your products effectively, manage customer service inquiries independently, and do many other tasks that come with running an E-commerce business.

Even if you’re selling a well-known brand, there are still plenty of other sellers competing with you for sales. The best way to stand out amid all this competition is by offering a better price, faster shipping or some other advantage over other sellers.

Another challenge for Amazon FBA sellers is that Amazon doesn’t always have the best prices on its own website. In fact, many customers have reported finding better deals on other websites than Amazon itself offers.

Amazon’s difficult FBA fees

FBA fees can be difficult to manage. While Amazon’s FBA fees are low when compared to third-party logistics providers (3PLs), they’re high when compared to a standard e-commerce store.

There are many Amazon fees that you will have to pay if you sell on the platform. These include:

  • Amazon’s referral fee of 6 percent for each item sold through your referral link. This means that for every $100 you make, Amazon will take $6 as commission.
  • Amazon’s referral fee is a one-time charge, even though you receive a commission for every sale made.
  • The FBA program has additional fees that are incurred during the shipping process, such as storage and handling fees, warehouse fees and other expenses related to large warehouses.

In addition to these costs, there are also non-recoverable fees such as customer returns and chargebacks that can hurt your bottom line.

For example, it costs an average of $1 per item for 3PLs and only 15 cents per item if you use Amazon to fulfill your orders. This means that selling the same thing on both platforms will result in greater profit margins on your own website than on Amazon—but only if you don’t sell many items at a time. As soon as your sales volume grows higher than about 50 units per month, FBA becomes cheaper overall and may make more sense for you than operating your own warehouse space or using another third-party service provider like Shipwire or DHL Express.

Cash flow

Cash flow is the amount of money coming in and going out of your business. For Amazon FBA, this means that sellers need to pay their suppliers (who are typically other third-party merchants) a certain amount of money by a certain date or risk losing their seller account on Amazon. If you don’t have enough cash on hand to make these payments, it could hurt your ability to continue selling on Amazon and put your business at risk.

So what does all this mean for you? Well, if you want to start an Amazon FBA business but don’t have enough cash on hand, the good news is there are ways for you to build up some capital before getting started. You can use Shopify’s tools like Shopify Capital or Square Capital as ways to get some quick funding while building up your sales volume—but only if they’re right for your business model!

Inventory sourcing

When you are starting out, it is important that you source your inventory from a good supplier. Having a good supplier will help you save time and money while increasing the quality of your product. If you don’t know how to find a good supplier, there are certain things that can help you in making the right decision:

  • Check reviews on Amazon and other review sites.
  • Look at the quality of their products and see if they have any complaints or feedback from customers who have purchased from them in the past. You want to avoid buying from suppliers who have poor customer service or poor product quality ratings because this could lead to lost sales for your business! It’s also important when sourcing with FBA sellers as well (see below).

Shipping to Amazon

As an FBA seller, you will have to ship your inventory to Amazon. This is a big challenge because you need to ship it in a timely manner and at the right price. If you don’t fulfill this aspect of your business properly, then it can be detrimental to your success as an FBA seller. It’s also important that you use the right packaging materials, labels, and tracking information when shipping products to Amazon.

Amazon Strict Rules and Policy

FBA sellers face unique challenges when it comes to inventory management, fulfillment, and shipping. Amazon has strict rules and policies that must be adhered to by all sellers on the platform. It’s important to understand these rules in order to avoid getting suspended or terminated from Amazon.

Some of the most common reasons for suspension are:

1. Listing violations (e.g., duplicate listings)

2. Shipping violations (e.g., shipping prohibited items)

3. Selling counterfeit products (e.g., fake branded goods)

Bad reviews

It’s important to get good reviews, but it can be difficult to know how to do that. If you’re looking for specific tips on how to improve your Amazon FBA business and get more sales and reviews, this section is for you.

Here are three things to avoid when dealing with bad reviews:

  • Don’t argue with customers in the review itself. Instead, contact them privately and try to find a solution that works for both of you.
  • Don’t delete an existing negative review if there’s a chance it will help other customers make informed decisions about whether or not they want to buy from your store. For example, if someone has purchased from your store before but had a bad experience and left an honest review of their experience (even though they didn’t receive any kind of compensation), don’t delete the comment just because it makes you look bad—it might help another customer avoid making the same mistake!
  • Don’t take down positive reviews either; sometimes people post fake positive ones just so they can leave one single negative one later on without being caught red-handed by Amazon’s fraud software algorithms which monitor activity such as these on behalf of all parties involved—and trust me when I say no one wants their account suspended over something like this happening either!

Slow sales or no sales at all

If you’re selling on Amazon FBA, you may find that you aren’t making sales as quickly or easily as expected. This can be a challenge for new sellers, who don’t know what they are doing yet and may have taken a while to get started.

The first thing to do if you’re struggling with slow sales is to check your product listing. Are all of the details correct? Is it optimized? If so, maybe it’s time to change your product mix or price point. If you don’t know how to do this, you can hire expert Amazon marketers, use all-in-one Amazon tools or you can read some business resources from


Ultimately, being an Amazon seller ( FBA or otherwise) means that you are working in a highly competitive environment. Understanding the potential challenges and knowing how to effectively overcome them is a must if you want to be successful in this highly rewarding business model.