99.9% of all US businesses operate as small businesses. This leads the total number of small businesses in the US to approximately 30.7 million.  This is an illustration of not only the importance of small businesses within the US economy but of the role that small businesses play in supporting US citizens. 

Much like medium and large-scale businesses, small-scale businesses require a set of tools to operate successfully. In the digital age, this set of tools includes a business website. Most small businesses reach out to website developers to create their business web pages, but others seek out website builders.

A company website is vital for both developing brand awareness, as well as reaching further markets. In addition to this, business websites create a unique opportunity for e-retail and e-commerce. 

5 Popular Website Builders

There are many website builders available on the market. Some provide free services, whilst others require a fee. The Really Useful Information Company, TRUiC, provides insight into the best website builders available, amongst a variety of other resources and knowledge. 


Wix is a website builder that requires a fee, with a base plan starting at $14 per month. The Wix website provides large amounts of tools for customization and is great for a creative consumer or business.

Importantly, Wix does not require substantial amounts of knowledge surrounding software and coding. It is user-friendly and intuitive. In addition to the website building features, Wix generates analysis and has tools for metrics, tracking, data collection, and inventory information.

The benefits of Wix are that the platform is easy to use, has hundreds of templates, and has capabilities for e-commerce. This makes it a great choice for creative small businesses. The only real downside of Wix is that it can take some time for new websites to go live. Similarly, Wix is not as compatible with other devices as it is with a desktop.  

TRUiC Discusses 5 Popular Website Builders for Small Businesses

Copyright: TRUiC


Like Wix, GoDaddy is a paid website builder. For the low fee of $11.99 per month, users can get the base service that GoDaddy provides. 

This website builder is very user-friendly and extremely easy to use. In addition to this, it takes a very short time to get a business website up and running.

The Benefits of GoDaddy are that it is quick and efficient, and provides an affordable basic service. It also allows consumers to utilize impressive SEO tools and features for marketing and content creation. 

The downside of GoDaddy is that the website builder is very basic, and does not have the advanced features of other website builders. Moreover, GoDaddy might not be the best choice for small businesses that require e-commerce capabilities. 


Squarespace is a well-known website builder thanks to its influencer marketing and paid sponsorships. Like Wix, Squarespace’s base fee is $14 per month. This option may be best for users and small businesses that are looking for beautiful and elaborate templates.

Squarespace is a great website builder for small businesses that want strong tools for marketing, SEO work, and analytics. The platform allows for easy and efficient customization. Users can even request that Squarespace in-house designers work on the website for them.

The downside of Squarespace is that there is no free membership or utilization option for users. Users are also inundated with all the templates, options, and tools that the platform provides. This can make it difficult to select and choose the most suitable options for optimization and customization. 


The WordPress website builder is a great space to create business blogs. The platform has many customizable templates and tools for users. However, the website builder does require significant WordPress knowledge and experience and can become difficult to use for inexperienced users.

WordPress has a well-known basic plan for free. This is attractive for new small businesses that want to boost their brand awareness and create a platform for marketing. Many publications are run almost entirely through WordPress, and this is a testament to its success in the content space.

The benefits of WordPress are that it is very budget-friendly, and even if users opt for the paid services, they are affordable. Similarly, there is a vast amount of customization options available. 

The downside to WordPress is that the platform is not as user-friendly as other options, and is not nearly as intuitive. 


Shopify is especially well suited and known for e-commerce. Many individuals operate small businesses online, or through social media, by using Shopify as their platform and website builder of choice. 

Shopify provides significant tools for customization, analytics, and layouts within the e-commerce space. Small businesses can scale using the platform. It is also a great choice for up-and-coming businesses that have built brand awareness on social media platforms, like Instagram.

The benefits of Shopify are that it is user-friendly, intuitive, and easy to begin using. It has a variety of paid plans that start from the base plan of $29 per month. Though this is a much higher fee than other website builders, it is important to note that Shopify is primarily used for digital marketspaces that generate revenue. 

The downsides of Shopify are mainly that the website builder is not optimized for websites that do not function for e-commerce. In addition to this, every purchase is charged a percentage transaction fee. 

Final Thoughts

Business websites are an incredibly important aspect of business operations within the current economy and digital age. Entire small businesses are run online and make use of web pages, e-commerce platforms, and independent websites. For many businesses, there is a necessity to utilize online website builders instead of paid freelance website designers and developers.

There are many website builders to choose from, but it is vital to analyze the available options for their compatibility with the business’s needs. For e-commerce, small businesses can rely on platforms like Shopify. Whereas traditional business websites designed for online content and brand awareness could be more tempted to use website builders like Wix, GoDaddy, and Squarespace.