Top 5 Social Media Statistics That Matter

What’s the first thing you do when you wake up in the morning? For many younger Americans, they reach for their smartphones and check up on social media.

Do you have a habit of doing this before you even get out of bed?

You’re not alone. Social media usage has grown by leaps and bounds over the past few years. There are many reasons for this. Most notably, inter-connectivity is the norm in 2022.

If you’re not keeping up with social media, then you’re getting left behind. Don’t believe us? Read on to learn five social media statistics that all prove our point.

1. 58% of the Globe is on Social Networks

Since the pandemic hit, more global citizens have joined social media sites. Now, more than half (58%) of global citizens are online and active on social media.

There was a 10% increase in users from 2021-2022. One reason why is because social media has become a source of pandemic information.

2. The Average User Spends 2+ Hours on Social Media a Day

Social media research shows that the average user spends more than 2 hours a day on social sites. There was a 43% increase in time spent on social sites since Covid.

3. Facebook and YouTube Remain Kings

The social media site you use makes a difference. In 2022, Facebook is still the number one used social media site. YouTube is a close second, followed by WhatsApp.

4. 96% of Businesses Use Social Media Marketing

If you thought a lot of average citizens were on social media, then this statistic is even more shocking! Almost all businesses use social media to market their company and brand.

There are many reasons for this. Getting on a social networking platform is free. It also takes minimal effort to create a profile and start posting.

What’s more, you can boost your reach, vibe with customers, and even make money on social sites.

Do you own a business? Are you thinking of taking the digital marketing leap? Learn how to start a social media campaign and start winning!

5. Social Media Ads Made $153B in 2021

You might not feel convinced that your business needs social media. It’s clear that most businesses are using it, but should you?

This statistic might sway you. Social media ad revenue reached $153 billion in 2021. Wouldn’t you love to have a slice of that growing pie?

What’s more, this statistic proves that social media advertising works.

Social Media Usage Will Grow in 2022 and Beyond

Did you think these social media usage statistics were mind-blowing? If so, then just wait for the years to come! Social media networks show no signs of slowing down.

Plus, society continues to favor the connected.

If your business isn’t taking advantage of social media yet, then now is the time to start. If you need more motivation later, then revisit these statistics.

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