Content is uploaded, the design looks appropriate, and you are ready to launch your website.
But wait, did you run a complete website check before launching it?
66% of users prefer to look at an appropriately designed website, where 89% expect it to load within 3 seconds or less. (Source: Amazon Web Services)
Users have never been more skeptical about their time and effort than now.
If a business wants them to succeed in such a competitive world, it needs a robust website that can help win customer trust.
So, what are the factors that a business needs to consider before launching a site? Read on to discover them.
Ensure you have SSL and HTTPS encryption
An SSL Certificate is a security technology that encrypts sensitive data and passes it through a secure network where cybercriminals cannot see it.
Before the launch, you must ensure that your website is 100% secure for both you and your users.
SSL uses three cryptographic keys, namely public, private, and sessions, to safely start and end the encryption process. After you are searching for SSL Certificate, you will discover 128 & 256-bit encryption certificates.
Once the SSL gets installed, you must check whether your browser has automatically enabled the HTTPS (Hypertext Transfer Protocol Secure) encryption or not.
If SSL does not get installed correctly, it will show “this site is unsecure” which will negatively impact your business.
- Choose your CMS wisely and keep it updated.
CMS or Content Management Software is responsible for the overall layout and UX of your website.
Using mediocre CMS systems may lead to a disaster on the launch date as it may crash.
So, we recommend that you choose robust CMS systems like WordPress or Joomla that add value to your business.
Although both the CMS platforms automatically notify you about their updates still, it works best to keep a check on the update section.
- Prioritize the impact pages
Often website owners try to be as creative with their pages as they can.
Although there is no sidelining the fact that a good layout is necessary, it is not worth giving all your attention.
You must figure out your impact pages (the ones that will make the first impression on the visitors).
Home, about us, contact us, and the blog section are the most important pages that should be a part of the menu bar at any cost.
- Prepare your 404-error page.
Although designing a 404-error page looks a bit weird but, at some point, even mega websites like Amazon have faced it.
Preparing for it will keep the users engaged, and you won’t lose your customers.
404-errors are not as prominent in new websites yet; it can happen if a user mistypes a URL, and the website fails to redirect him to the desired page.
To design the page, keep the language simple and add a link to your homepage so that the user can go back to your homepage instead of bouncing back.
- Never keep broken links on your website.
Broken links are real turnoffs for visitors. It shows that the website is buggy, and the owner didn’t build it with intent.
Broken links increase bounce rates and make the website lose its search rankings.
These days, there are many tools available to find out broken links on your website and help you fix them.
So, figure out the broken link and fix it ASAP.
- Cross-check your website with mobile.
Next on the website checklist is mobile friendliness. Today, if your website is not compatible with mobile, you are as good as a website that does not have an SSL.
You cannot create your desktop-compatible site where more than 50% of traffic on the web comes from mobile.
So, check your website for mobile by operating it with a mobile device.
- Integrate meta tags and descriptions in your content pages
Meta tags and descriptions help search engines to figure out what your website is all about.
Metas helps search engines crawl the content for keywords. There are two types of meta tags, namely:
- Meta title
A meta title gets added in the title tag where information related to the topic gets entered within 60 characters, including the primarily targeted keyword.
- Meta description
A meta description is a short description of the page written within 50-150 characters. Both primary and secondary keywords get inserted in it.
- Schema markup is the secret to success.
Many websites use black hat techniques to catch the search engine’s attention when they can do it without compromising ethics.
Schema markups allow you to feed additional data in the form of snippets that tells search engines what your content is all about.
Snippets make it easy for the visitors to know about the website’s product and services without visiting it.
- Focus on Accelerated Mobile Pages Integration
To make your website mobile-friendly, AMP is necessary. If you have a heavy website consisting of blogs, videos, and articles in bulk, AMP will help it load faster on mobile.
As the name suggests, it works for mobile users only. However, if you have a light website, AMP is not a requirement.
But the world has moved to mobile now. So, it is best to prepare for it before launching it in public.
AMP may slightly change your website’s contrast, but it is all worth it when you rank on the top of SERP.
As a website owner, you must not rush to launch your site. Take your time and analyze whether you have applied all these nine tips mentioned above or not.
Before the launch, you must be well-prepared to face cyberattacks, errors, bugs, and restrictions by Google, which is why installing SSL certificates, 404-error page management, AMP integration and, Schema markups are so important.
Moreover, UX, page layout, impact pages, and CMS should get appropriately designed and taken care of to generate a robust website.
Do not forget to fix broken links that can leave your visitor stranded and force him to bounce back from your site.
So, follow these nine steps, and you will have a robust website ready for a successful launch.