The Benefits of a Marketing Calendar Software – Digital marketing is a necessary but demanding business task. That being said, there are plenty of tools out there designed to better schedule these projects and automate them so that you and your entire team can stay aligned and productive. One of the most crucial tools to have on your side is a marketing calendar. If you’ve seen marketing calendar software before but have been hesitant to get it for yourself (either due to existing tools and processes or little understanding about what it is), let’s dive into the benefits of a marketing calendar software solution.
A marketing calendar helps you manage your schedule and goals
Marketing is essential for increasing business exposure and boosting sales. But while we know the importance of marketing, creating and monitoring our marketing plan can be difficult without the right tools. A great marketing calendar software will provide you with a central dashboard where your entire marketing team can view your content plan and deadlines, help you track multiple content strategies (social media, SEO, etc.), and give you space to create new ideas and act on them as you visualize the big picture. With one central content calendar where you can conceptualize, collaborate, and execute your marketing campaigns, you and your team members will have no issue boosting the visibility of your website.
Calendar software gives you what you need to create efficient workflows
Having an editorial calendar is great, but a solid plan doesn’t necessarily translate into perfect execution. Your project managers need tools to help them boost productivity within the organization. A content marketing calendar that offers in-app tools to help you establish deadlines and keep teams aligned makes it easier for your project managers to stay on top of employee productivity and ensure that tasks are being achieved on time and meeting your company’s expectations. Put simply, without the right calendar software and internal workflow systems, you can’t successfully act on your content ideas in a way that supports your business. Better tools equal greater collaboration and productivity.
You’re able to consolidate your needs into one main tool
There’s an abundance of tools designed to help you stay organized and automate your business needs in today’s world. At a glance, this can be an exciting development that truly allows your organization to thrive. Look a little bit deeper, and you will notice a problem, however. Too many tools can be detrimental to your organization. For example, you may currently be using a project management tool like Trello or Asana, a calendar tool, a publishing tool, and other solutions for your content needs. Beyond this, your organization may be using similar tools for internal systems that your employees rely on. When you have your employees using too many tools, you can kill employee productivity and contribute to burnout.
Moving your operations to a singular editorial calendar tool and general marketing tool helps you reduce integrations and consolidate your needs into one solution. With the right calendar, you can collaborate with team members, establish deadlines and communicate project details, and track workflows without having to rely on a secondary CRM (although this may still be necessary for other departments).
Trying out a new tool can be a major undertaking, especially when it comes to content creation and publishing. However, the decision to rely on a tool that consolidates your activities and makes your marketing department easier to manage and your marketing strategy easier to execute is a no-brainer. If you’ve found your current systems to be detrimental to your operations, use the benefits listed above as an incentive to enlist the help of high-quality marketing calendar software.
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