Are you a brand that is looking to increase online sales? If yes, then I want to let you know that now with Shoppable Instagram Feed brands can successfully increase sales exponentially.
Recently, Instagram has introduced this feature for their brands and business to sell their product directly through their platform to potential customers, engaging with their content.
Shoppable Instagram Feed allows brands to tag their products in the post and give a buy link so that their followers can directly buy the product feature in the post without leaving the platform.
In several ways, you can leverage Shoppable Instagram Feed for your brand, which helps you bring tremendous value to your business.
What Exactly These Shoppable Instagram Feeds Are?
Shoppable Instagram Feeds are those posts on Instagram that contain a product link with a description and buy button, bridging the gap between customer and brand effectively.
Instagram allows businesses to link their products or upload their inventory with their short description, and link products with websites so that users can buy directly.
You can add up to 5 products in an image and make a carousel of five images in a single post. This allows your followers or audience to interact with your product, get information about a product, and buy directly from the post.
How Can Brands Enable Shoppable Instagram Feed?
There are no such restrictions to start Shoppable Instagram Feed for businesses. But there are some mandatory criteria that you are required to meet before starting with Shoppable Instagram Post or Feed for your business. To start with, make sure you fulfill these requirements:
● Your business should be located in these countries: US, UK, Australia, France, Italy, Germany, Brazil, Canada, and Spain.
● You are using the upgraded version of the Instagram Application
● You should be registered as an Instagram Business profile
● You must have Facebook Page for your Business or Business Manager admin rights
● You should have a shop or product catalog on your Business Facebook Page.
Once you suffice with eligibility criteria, you can then start with uploading your product images and tagging product/s in the Instagram post.
Follow these steps to enable Shoppable Instagram Feed for your business:
● Log in to your Instagram Business Account
● Click on the Get Started button on the notification or start by going into a setting icon
● Upload your Product Catalog or select from Facebook Business Page to connect with your Instagram Business account
● Once uploaded, tap on the Done button
That’s all it takes to start Shoppable Instagram Feed for your business. Now you can tag all these products included in your product catalog into the post.
Continue reading to start to know how to Tag product/s in the Instagram post.
How To Tag Products In Instagram Posts?
Once you enable the Shopping feature on your Instagram Business account, you are now able to tag products into the Instagram posts from the product catalog you uploaded.
To start tagging your products, follow these below-given steps:
● Choose an image or images (max. five images at a time) that feature a similar product that complies with your product catalog.
● Use filters or effects you want to add to your post.
● Next, you need to tap on the product where you want to tag the product from the catalog.
● Type the name of the product. A box will appear with the product name.
● Click on the Done button and Share your post publicly.
In case you want to add product/s to the existing Instagram posts, you are required to follow the same steps after clicking on the Edit Post option.
On the Tag Product or Tag People Section, you can view the posts with tagged products. Also, you can preview and save a draft of the post on the Caption adding page.
Remember that Shoppable Instagram Feature only allows you to add a maximum of five products in a single image and five images at a time in a single post. It means you can add twenty products in your Shoppable Instagram Post consisting of multiple images.
As you publish the post, your audience will automatically see currency and language based on their region or country.
Undoubtedly, Shoppable Instagram Feeds is a powerful marketing tool to enhance sales of the business.
From large to small businesses, Shoppable Instagram Feed is a boon for every business. You need not invest a single penny. If you are a business operating in the above-mentioned countries and comply with all mandatory requirements, you can start selling your products through the Shoppable Instagram feature.
Your audience is on Instagram and wants to buy your products, but with the easy-to-find product and checkout processes.
Shoppable Instagram features will help you do both with a boost in your customer experience with your business.
So what are you waiting for? Start accessing this awesome feature of Instagram for Business accounts and create huge sales that you never thought possible.
Now it’s your turn to scale your business.