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Know Who You Are | Know Thyself

Proactively building negative keyword lists in Google Ads is now more important than ever

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In the recent news, Google is planning to restrict the terms in the search query report in order to show only those that had been searched in large numbers.

As it is one of the major platforms to optimize and monitor paid search activity on the platform, and there is no clarification on the ways in which you calculate the significance, then it would be hard to keep pace with the recent developments. Here in this article, we will read more about the ways in which you can still remain in the game:

Ways to ensure quality traffic from the beginning

Pre-empting search queries has become an age old practice when it comes to building negative keyword lists in bulk. Now it is extremely important to ensure that the quality of traffic should be maintained in order to move forward.

By excluding and blocking negative keywords from triggering the campaigns, searching for the data ahead while you are pushing out new campaigns, and also by leveraging the query data, you can always save a lot of revenue in the long-term. You can hire reliable services from a reputed managing PPC management company.

Here are some of the ways in which you can build a list of negative keywords and analyse them for the benefit of your business:

Keyword Planner

The keyword planner tool that is available in the Google Ads platform gives you a complete idea about the keywords volume, competition level, and expected CPCs based on the keyword examples or a URL.

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If some keywords are turning out to have negative impact then you can always keep the provided keyword vague to garner benefits.

Over time, you will notice that every keyword that you add acts like a keyword for the entire theme that Google is providing so it is best to run it over for a few times with different keyword sets and pull out data that will be useful for your business.

There are several other keyword research tools such as Spyfu, SEMRush, and Ubersuggest, that you can always use if you are using alternative keyword research tools.

Keyword Sheeter

It is a handy tool which is used to find semantic keywords and allows you to paste or type a few keyword examples that will keep on firing less relevant searches if you leave it running for a longer time. 

It is an excellent tool to find out the queries that you might not have thought about or haven’t encountered as of yet.

You can also use this tool to identify CPCs and volume, if required.

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Answer The Public

This tool takes the API suggested by Google into considerations and gives you questions that are related to your keywords.

Using this tool, you can approach a task differently than the other tools that are present in the list and is best suited if you want to determine negative keywords.

You can determine every detail to the negative response that you might be receiving which can help you improve the product in a better manner.

Microsoft Ads

If you are running a campaign through Microsoft then also offers you an advertising tool where you can search for the negatives.

Microsoft Advertising Intelligence tool easily integrates with Excel and with this you can gain insights on more than 2 lakh keywords. The search functions and the associated keywords are extremely useful when you are exploring negative keywords that have potential.

Google Search Console

If you have strong online presence garners organic traffic and you get a lot of data to analyse it, you can navigate to Search Console or in case it is linked already you can directly track the queries that lead to organic results, paid results, and so on.

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This tool is the best way in which you can explore the queries that you have ranked organically, and the ones in which you wish to add the negative keywords and so on.

Historical Account Data

If you have a long list of search items that are present in your history tab, it would be worth reviewing it in case there are some terms that you might have negated and are required at the present moment.

You can use this tool to prioritise the search query, negate the use of keywords and also report them if they are of no use.

You also get to perform N-gram analysis reporting which helps in analysing the phrases or words that are present across the query data.

You can also group phrases that start with a question sequence as such ‘how can’ to check whether they are performing or whether they should be excluded from any future activity.

Google is planning to develop its machine learning scope further and with this they are modifying the way in which you need to approach Google Ads in the coming time. With these insights on the building of negative keyword lists and keeping pace with the ongoing changes, you are surely going to benefit in your business.

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