Marketing Important in The Drinks Industry : For any business, marketing is how you build your brand, how you attract new customers, how you retain customers, the drinks industry is no different. Despite the tumultuous year we’ve all had, the drinks industry is on the up again. And it is competitive. If you want to not only get ahead with your drinks business but retain customers, you need to have a clear marketing strategy in place to help you get to where you want to go.
Why is marketing important?
For any Drinks business, using a drinks marketing agency is important for multiple reasons:
- Educates. They inform and educate you, hopefully in a fun way. You may know why you’re the best at what you do, but does everyone else? Marketing is how you communicate your value proposition to customers.
- Equaliser. If you, do it right, it can level the playing field with your big-name competitors. You don’t have to have a massive marketing budget to compete against household names – by simply using social media and email campaigns, you can target customers in a much more cost-effective manner.
- Sustains. It’s what feeds your business. You need to work at it every day, because your marketing is how your business grows. You may have a loyal customer base, but if you want to grow your business, you need to expand that footprint, and you do that through marketing.
- Engagement. It sustains your relationship with the customer long after they’ve left your establishment.
- Sales. It sells your services and drives sales because it leads customers to your business. You may have the best drinks business going, but if customers don’t know about it, how can you persuade them to buy from you?
Saying that, in the current climate, your drinks marketing efforts need to be adapted. What worked pre-COVID to make your brand stand out and appeal to customers, will likely not work now.
You need to think outside of the box to appeal to customers, old and new, to encourage repeat customers, and to develop your brand awareness.
Market Jar – digital marketing for drinks business
If you need help with your marketing strategy for your drinks business, get in touch with us. Market Jar is an affordable digital marketing agency – let us help grow your drinks business.
Check out our drinks sectors where you’ll find examples of the type of work we’ve done for our hospitality clients.
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