Importance Of Local SEO For Small Businesses

Brisbane, the capital and main economic hub of Queensland, is home to some of the country’s biggest corporations. Corporations like Suncorp Group, New Hope Coal, Collins Foods, and Super Retail Group all built their headquarters in Brisbane’s CBD and adjacent business centres. Tourism is also thriving well in the city, making plenty of small businesses arise in this part of Australia. 

The small, locally-owned businesses need to compete with the larger competitions. The best way to do this is to invest in local SEO Brisbane services. They would work with Brisbane SEO experts to help them launch campaigns and strategies to boost their online presence and boost awareness in their target market. 

But despite the importance of local SEO in small businesses, not all company owners understand why they need to invest in this strategy in the first place. Here are several crucial facts that you need to know if you want to run an effective local SEO campaign for your small business. 

What Is Local SEO? 

The local search engine optimisation (SEO) strategy is part of the scheme used by SEO firms to focus on boosting the visibility of their clients’ website on local search engine pages. 

The results that will come out in local search engine results pages usually answer the “near me” queries. By using local SEO strategies, small businesses can enhance your visibility in local search results for keywords related to your business, your products or your services. 

Why Is Local SEO Essential For Small Businesses? 

Statistics showed that 46% of all Google searches are looking for local information. The report also claimed that 97% of online users turned to search engines to find local businesses. 

Other studies discovered that Google received a 900% increase in searches using the keywords “near me today/tonight” from 2017 to 2019. To provide users’ needs, Google began providing more geographically-related results based on proximity, prominence, and relevance. It means potential customers would easily discover your business if you managed to optimise your local business listings. 

What Are The Perks Of Local SEO?

Aside from boosting your business’ visibility in the Google search engine results pages (SERPs), you may also enjoy other perks if you spend more time and resources on your small business’s local SEO. It includes: 

Efficient Marketing Solution

You may need to invest plenty of time and effort in managing all your business information in online directories. But it would be faster and simpler if you will set up your local listings online using free tools like social media sites or Google My Business. It makes using local SEO strategies a more affordable and less complicated online advertising option.  

Reaches More Customers Who Will Most Likely Spend Money On Your Company

Another survey discovered that 80% of local searches done on mobile devices eventually convert into purchases. It can result from the ability of a local Brisbane SEO firm to put your business in front of the potential customer at the right moment that they are searching for the product or service that you offer. It can encourage them to inquire more about your brand to purchase it directly. 

Provides More Reliable Search Traffic 

The local SEO can help you avoid searches that most likely have no intentions to contact your company. It is because the searches mostly reveal results based on the user’s intent and proximity. It means those who live outside Brisbane may not see your brand’s website when looking for a product or service online. 

Local SEO has plenty of perks for your small business. If you can maximise its uses properly, you will enjoy a significant boost in your revenue from all the local searchers looking for your offerings in Brisbane and nearby areas. 

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