How to See Analytics on Instagram

Have you ever wondered how many people are viewing your posts on Instagram? Or which posts are performing the best? If so, you’ll want to take advantage of the analytics tool available on professional accounts.

Insights give you a detailed breakdown of your performance, allowing you to make informed decisions about what content is most successful and what time of day works best for your audience. Let’s take a look at how you can use insights to get more out of your Instagram account. 

How to Access Insights?

In order to access insights on Instagram, you must have a professional account. If you don’t already have one, simply go to your profile settings and switch it over. Once that’s done, you’ll be able to view insights by going to either your profile or the upper right corner of the app and tapping “Insights”. 

Overview Metrics 

When you click into Insights, the Overview section is where you’ll see an overview of how well your account is performing. There are several different metrics that will give you an indication of how successful your content is – including Reach, Impressions, Engagement Rate and Top Posts & Stories, increase in followers.

Each metric will provide valuable information about how people are interacting with your content and can help guide future decisions when it comes to creating and sharing content.  

Content Specific Breakdown  

You can also drill down into each post or story separately by tapping on any particular piece of content in the Overview section. This will show a deeper level of analytics for that specific post including reach, impressions, interactions (likes, comments & shares), as well as who engaged with it (gender & age).

This level of detail can help inform decisions about content going forward as well as inform strategies around targeting specific demographics with certain types of content.

How To See Analytics On Instagram? 

In order to take advantage of the insights that Instagram offers, you must have a professional account. This means that if you are a regular user, you won’t have access to these analytics.

Once you have converted your account into a professional one, follow these steps in order to view insights on Instagram: 

1. Go to Your Profile – You can find this in the upper right corner of the app. 

2. Tap The Insights Action Button – This button will appear as a lightbulb icon located below your profile picture. You can also tap the three dots in the upper right corner and select “Insights” from there. 

3. Tap The Metrics Under The Overview Section or Specific Content You’ve Shared – Here, you can see an overview of metrics such as reach, impressions, and engagement rate for each post or story that was shared over a certain period of time (e.g., last week).

Additionally, if you click on individual posts or stories, more detailed breakdowns will appear such as likes per post/story, comments per post/story, number of saves per post/story, etc.  

By taking advantage of all the metrics available through Instagram Insights, businesses are able to gain valuable insights into their content performance and audience behavior which they can use to create more effective campaigns and strategies moving forward.  

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Instagram Insights is an incredibly powerful tool for understanding what type of content works best for your audience and when it should be posted in order to maximize engagement.

By taking advantage of this data-driven approach, businesses can ensure their messages are reaching the right people at the right time in order to drive maximum results from their campaigns.

Whether you’re just starting out or looking for new ways to optimize performance, taking a look at Insight metrics is always worth considering!