Versatile logos go a long way in businesses and creating them is crucial for a brand. When you talk about business, you won’t limit yourself to just your surroundings. There is a whole world out there to reach and conquer and that demands your brand identity to be visible enough at first.
Logos that are versatile can easily adapt themselves to any platform. It imparts a strong brand image and attracts the target audience too.
Logo is an effective marketing tool and it holds the power to convert your viewers into buyers. Moreover, success of a business largely depends on the versatility of a logo design.
If you are running a business you must create a logo that is versatile, timeless and self explanatory. So, focusing on the versatile design for now.
What is a Versatile Logo?
Logos are to be presented in front of the world on various platforms such as business cards, brochures, signboards, advertisements or promotional products.
But what if the logo that you own looks great on business cards and billboards and so dull and irregular on promotional products and cards. That is going to be a problem for you ofcourse.
Moreover, you cannot choose to create different logo designs for different marketing tools. So, the solution is to create one that fits all.
Logo that you design must look good on a vector file. Even if it is enlarged to great measurements or decreased in size, the quality of your logo will not be compromised.
Logos can be used anywhere so they must be flexible. To add to this, a logo should be scalable and appear impressive.
A logo can have numerous versions of itself ranging from plain black to colourful one or with additional elements.
When you are designing your logo, the first step is to create a simple logo design. After that, create multiple versions of that logo.
Things you need to consider while designing a logo is that it must look good without colours as well. If you wish your logo to look good on paper, they first design it without colours. Also, if your logo has to be displayed on a similar color palette background then you may land into a problem. So, going with black and white will not hurt.
Moreover, logos should appeal to eyes on pixel based media like websites or web banners.
Next, brands are going to be viewed on social media platforms as well. Creating a logo that fits on Facebook, Instagram or Twitter flawlessly would be great.
Usage of symbols for various platforms like business cards, pens stickers is great. This method is being used by famous brands all over the world. They no longer need to show their brand name under symbol. Whole world recognizes them from just symbols.
At initial stages, you can restrict symbol usage to smaller areas only and move further as you grow.
Why is it important?
Versatile logo creates brand identity. Also, it saves time as well as money. Creating different logo designs and models for various marketing strategies can cost you a little. Therefore, creating one that fits in all is beneficial.
Tips to Create a Versatile logo-
Check out some tips given below. Before beginning to create a versatile logo, you must know how to create it.
- Focus on details- Creating versatile logos means creating a logo that fits on all marketing tools like business cards, brochures, signboards, advertisements or promotional products.
Adding too many details can negatively alter our mission. Too many lines, colours, fonts can get mixed up on smaller areas like stickers or pens. Logo that has lesser details will not show any brokerage or deterred quality.
- Simple- Simple designs are loved everywhere. Yes you read that right. No one wants too complex designs that are hard to memorize. Go check out logos of famous brands like Nike, Apple, Chanel or Mercedes. Their logos focus on simplicity. Plus, simple logos go well on any platform that you choose.
- Negative space- Use white or negative space very carefully. There must be proper distinction between white spaces in a logo design. Sometimes, printing them on small areas can overlap white spaces and everything gets destroyed.
Also, it fails to communicate with your customers.
- Gradient Usage- If you use very light tints in logo design, all colours can disappear when they are printed on paper. It might only look all white. Also, if you use very dark tints, printing on newspapers would look awful.
Versatile logos are essential for a business. They also cut extra time and money that you might waste.
If you wish to create a logo that is versatile and has all other qualities as well then do check out Designhill’s Logo Maker.
You can create stunning logos in just a few minutes.