Starting an online business might seem a lot easier than setting up a brick-and-mortar shop, but your eCommerce business can fail even due to the slightest mistakes. Whether you are launching an eCommerce website or setting up a physical store, your main agenda is to earn more revenue. But if no one visits your website, there would be no sales at the end of the day! So to drive traffic to your website, you either have to spend a fortune for paid traffic, or you can follow some practical SEO tips. If you are unable to formulate SEO strategies for some reason, you can partner with experts for eCommerce SEO @ Brainvire Company.
Why should you devise a robust SEO strategy?
With 75 % of internet users always choosing options from the first page of the Google search results, your primary focus would be to squeeze your page in there. However, it is not as easy as it sounds like, and to accomplish it, you will have to ensure that your SEO strategy is powerful. Without making your eCommerce SEO-friendly, you would not be able to live your dream of earning great ROI every year. Once you outsource services of eCommerce SEO @ Brainvire Company, all your endless worries over sales would be gone for good. The better your website’s SEO ratings are at Google and other search engines, the better your sales figures will be.
How to drive more sales with the help of SEO techniques?
To build your online empire successfully, you will have to focus on maximizing sales without spending heftily on advertising. If you are not willing to spend on paid traffic, then you will have to implement a few SEO tips to earn organic traffic on your website:
- Find and use the right keywords for the products
You might be completely aware of the types of products you sell but does your website has all the high-ranking keywords? Although you can use the readily available keyword research tools and then pick a few, which seem relevant to your products. However, to ensure that all the users searching for the type of products you sell come across your website, you will have to get a bit specific. You can start by understanding your target audience and then analyzing their needs. In this way, you would manage to use keywords based on your intuition and your business’s niche. Furthermore, if you use the keywords that your potential customers are entering to search for products, you will draw in buyer-ready traffic to your business website.
- Optimizing all the product pages
When you are selling multiple products on your business website, you will have to ensure that all of these are optimized. Only SEO optimizing your website homepage would not guarantee you the best results, and thus, you will have to modify all the product pages. The first step to this is by optimizing the images you are adding to your product pages by inserting the ‘alt’ tags so that it is featured on the Google results. After this, you should add keywords in the product titles and let Google understand what you are selling. Once you have optimized the product title, now is the time to post long content in the product descriptions.
- Ensure that your website is mobile-friendly
More than half of searches on the internet today take place via smartphones. Thus if your website is not compatible with smartphones, you would lose a significant percentage of potential customers. When users would not enter your website via their phones, they would switch on to your competitors’ websites. You can easily create a mobile-friendly eCommerce website these days from any reliable hosting platform. To offer an enhanced experience to all the users, Google and other search engines feature mobile-friendly sites in the search results.
- Post high-quality backlinks
Your website content might be extraordinary, but Google will not place you on the first page of the search results if the links’ quality is inferior. You can create quality content and then link it to your website to enhance your products’ importance. However, you can even post content about unrelated topics to your business niche to drive attention across diverse sections of users. Regardless of the type of content you write, don’t post only overly-promotional content as it can kill readers’ interests.
- Avoid redundant content
Often eCommerce website owners commit the mistake of using the same product descriptions for all their products. However, you should strictly avoid posting duplicate content, even if you sell similar products. Even if you keep the subject of the content the same, make sure to change all the wordings from the product title and descriptions.
The sooner you take the lead and redefine the SEO strategy of your ecommerce business website, the sooner you will make more sales.
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