In today’s high-tech world, it’s important to make a good first impression when visitors come to your web app. Many companies use web app to improve their business but are not aware of all the elements needed to make a positive impact on their target audience. By avoiding some common mistakes, online businesses can increase their sales and stand out from their competitors.
Web apps really excel when using a user experience design agency that delivers, functionality, product, and complements your content just right. It can be super easy for even a professional web app designer to neglect these things, thinking these updates are the lowest thing to worry about on your totem pole of web app priorities. However, a successful web app has both high-performing content and an exceptional user experience that ensures your web app design goes above and beyond.
Here are some of the top ways to improve the user experience of your web app:
Excellent onboarding: We have all sighed after being greeted by our 100th login of the day, so make this experience simple and quick for a user. Or let them skip it entirely if possible. Whatever gets them into the app and using it faster?
Less is more: Information overload is the kryptonite of the user experience. Each page of an app should be laser-focused, precisely showcasing exactly how the app works and how it helps.
Research your demographic: The purpose of your application most likely isn’t for everyone, so it’s important to know who will be using it. This allows you to do market and competitor research to see what’s working and what’s not. A mobile delivery app is very different from a calendar app, and all elements should consider these differences.
Element unity: A consistent brand is a recognizable brand. The same goes with the elements that make up your app. Typography, colour schemes, buttons, and the overall look and feel should be consistent from the application to the marketing initiative.
Quality queues: If you are going to have to wait, it might as well be a somewhat enjoyable experience. This can be a tricky one to pull off, but if users anticipate the content that is going to load, they perceive the application as faster than it is – and users love fast experiences!
Design for mobile: We are progressively moving into a mobile-first world, and more and more users exclusively access their applications with their smartphone. Make sure your app scales appropriately for the smaller screen, or design the application specifically for smart devices from the get-go.
Accessibility: Inclusive design is on the rise and should not be overlooked. Users with disabilities or lower skill levels should be able to experience your application. Features such as ulterior colour combinations with high contrast and universal symbols rather than text should be considered.
Whitespace: A lack of content doesn’t make the app look empty, but rather allows the elements to breathe better and provides a much-needed break for the eyes. White space is good. Use more whitespace.
Test your design: Ideation and iteration keep the improvements coming in. Consistent feedback from user testing both internally and externally can highlight what works and what doesn’t, allowing your team to really nail the finished product.
Content first: Make every page a winning page through design unity. Language can play a huge part in the user experience, as well as what images and copy they are seeing. All of these elements should flow together as best as possible to make your app a memorable experience.
The last thing you want is to be spending time writing some amazing content on your blog or service pages, only for it to go unnoticed due to design flaws, navigation issues, or confusing layouts, or missed conversion opportunities.
But the of web app user experience has a lot under it, and it can be challenging to understand all that’s under it while figuring out the most important things to tackle.
Once you know that your site may need some improvements, it’s time to work backwards and come up with a plan detailing how you’re going to address it.
Start by mapping out your customer journey from the first time someone visits your web app to the moment they become a customer.
When doing this, think about which pages are they going to view, what content are they going to read, and what offers are they going to convert on. Understanding this will help you design a web app that actually helps nurture leads through the sales funnel.
So, what do you need to know to start improving your web app design? To answer that, you have to make sure that you are heading in the right direction in redesigning your web application and make sure you don’t turn your visitors away.
