While modern advertisers might put a lot of emphasis on harvesting our attention through social media, and getting messages across through tiny screens, there’s still something to be said for the appeal of a big, colourful banner advertisement. They’re simple and eye-catching, they’re perfect for informing and directing customers, they’re weather-resistant, and, if you opt for a roller banner, they’re also exceptionally portable, and they can be set up by a single person.
Let’s take a look at a few reasons why you might want to use a roller banner to get your business noticed.
If your business can boast professional-looking banner branding, it’s far more likely to be taken seriously. Through banners, you can establish yourself as credible, and even if passers-by don’t stop to make a purchase immediately, they’re more likely to bear you in mind for the future.
If you’re trying to associate your business with a given tagline, font or colour scheme, then a banner is a great way to do it in the real-world. You can communicate with customers at a distance, letting them know that you are, in fact, the same business that they’re familiar with. Moreover, if you have a banner set up in the same place that people pass every day, you’ll be able to cement your branding in the collective subconscious, without any online component at all.
Given that roller banners are so lightweight, they can be set up just about anywhere – provided that you have the permission of the landowner, and you’re not blocking the footpath. This applies especially in shopping centres, where customers might already have been primed to be receptive to retail-focussed messaging.
The durability of a good roller-banner is a considerable benefit. This is especially so if you intend to keep the same information on the banner for a long time. But even if you’re running a stall and you want to keep a price-board, you’ll find that the banner lasts for long enough that you’re able to do so in a way that’s cost-effective.
Banners provide an excellent return on the initial investment. Prices start at around £30, and they can be used almost indefinitely. If you’re at a crowded trade show and need to persuade passing visitors to make a stop at your stand, then you can conceivably persuade thousands of them to stop in a single day. But even if you’re set up where footfall is lower, a small roller banner can easily pay for itself with just a few conversions. Before you make the investment, it’s worth thinking about how many people you’d need to win over in order to make the purchase worthwhile – in many cases, it’s less than you think.