Effective packaging is a critical element in the supply chain of any business. It is not only an essential component of protecting the products but also plays a vital role in enhancing the overall customer experience.
As such, businesses must avoid making common packaging mistakes that could lead to significant problems in the long run.
When it comes to packaging, the quality and functionality of the materials used can have a significant impact on a company’s bottom line.
Effective packaging not only ensures that products are protected from damage during transportation and storage, but it also enhances the brand’s image and customer satisfaction.
However, many businesses make the mistake of overlooking the importance of packaging, treating it as an afterthought or prioritizing cost-cutting over quality.
This can result in a range of problems such as damaged products, increased returns, and lost sales, ultimately impacting the company’s reputation and profitability.
Looking Only at Cost When Purchasing Materials
One of the most prevalent mistakes that businesses make when sourcing their packaging supplies is purchasing solely based on cost.
While there are smart ways to develop custom packaging, going for the cheapest packaging supplies may seem like a good way to cut costs, it often results in low-quality packaging materials, which can lead to mechanical difficulties and breakage.
This can cause additional expenses such as returns, replacements, and lost sales. It is essential to consider the quality of the packaging materials, even if it means spending a little extra upfront.
Upgrading from standard labels, for example, to adding a little to step up your packaging game to using embellished foiled labels, might be what you need to pull away from competition and increase your perceived value.
Ordering Materials Only After Hearing About Price Increases
Another commonly made mistake that businesses routinely do is postponing purchases following previously announced price increases.
This creates a big ripple effect and could lead to harrowing delays in the supply chain as most suppliers may need more time to fulfill the increased demand.
It is crucial to consult a packaging specialist to learn the current pricing of the packaging materials required and any potential price increases.
By doing due diligence, you can be ahead and can buy before the price goes up and save a lot of your working budget.
Other Factors to Consider When Purchasing Packaging Materials
When it comes to purchasing packaging materials, cost and price increases are just one aspect of the decision-making process.
There are other important factors that businesses need to consider to ensure that they choose the best packaging materials for their needs.
Look At Lead Times
One of the most critical factors to consider is lead time. In other words, how long it takes for the packaging materials to be delivered once an order is placed.
For businesses, a delay in the delivery of packaging materials can lead to delays in production and shipping, which can have a significant impact on the business’s bottom line.
Therefore, it’s important to work with a supplier who can provide consistent, timely delivery of packaging materials.
Is Your Supplier Reliable?
Another important factor to consider is supplier reliability. It’s essential to work with a supplier who can consistently deliver quality packaging materials.
This means not only meeting delivery times but also ensuring that the packaging materials are of the appropriate quality and meet the necessary standards.
Are Your Materials Sustainable?
In today’s world, sustainability is another important factor that businesses should consider when purchasing packaging materials.
Using eco-friendly packaging materials such as custom kraft labels can help businesses reduce their carbon footprint and enhance their brand image.
This is particularly important for companies that want to attract environmentally conscious consumers who value sustainability.
Are Your Choices a Perfect Fit?
Finally, businesses must ensure that the packaging materials they choose are compatible with the product they’re packaging.
This means that the packaging should provide adequate protection to the product during shipment and storage.
If the packaging is not compatible with the product, it can lead to damage and loss, which can be costly for the business.
Over to You
In conclusion, businesses must avoid common packaging mistakes to enhance efficiency and profitability.
Careful selection of packaging materials and considering factors such as quality, lead time, supplier reliability, sustainability, and compatibility with the product is critical in ensuring a smooth and cost-effective supply chain.
By consulting a packaging specialist, businesses can receive expert advice and guidance on selecting the right packaging materials for their needs.
