Most brand manufacturers accept the significance of persistently digital shelf optimization or optimizing product display pages (PDPs), whereas many e-commerce teams might lack visibility into the content performance, health, and authenticity of live PDPs. Monitoring PDPs manually for hundreds or even thousands of SKUs is just not expedient.
By incorporating an e-commerce analytics solution, e-commerce teams could gain a comprehensive view of PDP performance, delegating them to drive e-commerce arrangement by turning insights into action.
What Is Digital Shelf Analytics?
Digital shelf analytics is a tool that tracks PDP performance and customer behavior on select retailer online sites, often highlighting the data focused on product content pricing, availability, quality, and ranking.
These insights provide e-commerce teams the capability to monitor a wide selection of products even without time-consuming processes. It aids in connecting teams to their prime source of truth for the product data to assure impactful suggested actions and accurate reporting.
Utilization of digital shelf analytics for boosting your ecommerce content performance
Search Engine Optimization (SEO) Report
E-commerce SEO assists brands ranking higher within search results of retailer websites and aids shoppers find out the products that are customized to their liking. Traditional SEO needs both competitor research and keyword research, making it an immense lift for teams with vast product catalogs.
The SEO Report utilizes machine learning technology for generating keyword suggestions automatically to do product copy, aiding your team make updates to PDPs which boost search rank and assist shoppers to find your stuff.
This report exhibits to you how your competitors are utilizing keywords to provide your team a moderate advantage.
Brand Compliance Report
Between third-party overrides or syndication failures of submitted product content, there are a plethora of reasons why a PDP might contain inaccurate attributes. The Brand Compliance Report properly outlines how the “3P” (3rd party seller) selling model represents your products online, assisting you to circumvent a time-consuming manual review process.
Utilizing your core data as the source of information, it monitors the accuracy of product attributes, assuring content consistency for product descriptions, prices, main images, and names on PDPs.
The report proffers a side-by-side picture comparison and delivers each product a compliance score to assist your team update the product content effortlessly.
Search Report Sharing
If a competitor makes their products easier for the shoppers to find out, you might find them outranking you irrespective of the price and quality of your products. The Share of Search Report generally takes these competitive insights a step ahead, permitting teams to observe how they rank in search results against their competitors.
Utilizing all your relevant search terms, this report precisely calculates your percentage of results compared to the market competition. This report also aids to evolve strategy, assisting teams in expanding their share of search to escalate e-commerce performance.
Product Page Report
Measuring content health has substantially been a struggle for several e-commerce teams, as separating “good” from “bad” was quite subjective. Companies analyzed over 500,000 best-selling products and then conducted thorough market research to generate a grading rubric of the best practices.
The Product Page Report typically highlights content optimization opportunities utilizing these data-based best practices, aiding your team to identify advanced opportunities and make impactful, swift updates easily.
Wrapping Up
The integrated digital shelf analytics platform, combined with its content insights module, caters e-commerce teams to the tools required to easily and quickly optimize PDPs.
These insights of digital shelf optimization are properly connected to the activation capabilities and product information management (PIM) directly, assuring a seamless experience that could be leveraged to propel digital shelf attainment with content experiences.
