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Know Who You Are | Know Thyself

Digital Marketing at Its Best

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A good web site is the foundation of your entire digital marketing strategy. Keep in mind that your site is not only something for visitors to go to each and every section of it, but that it is also designed to pull them even deeper into your sales pipeline. All pages should end with a type of call-to action, prompting them to either do something on your services page, download and/or provide information, or call you to schedule a chat with a consultant. This will help you put your sales process in the same place as the rest of your marketing tools. Here are five ways you can use your site to increase sales:

Content Marketing

Use content to drive customers. This is one of the most powerful digital marketing tips available, because content determines what your visitors see when they arrive at your site. Make sure every web page has a strong, engaging content strategy that encourages your visitors to engage. It could be as simple as providing great articles, videos, podcasts, blog posts, press releases and other content that entices readers to share it with their social network or email contacts. Your sales tools will pull visitors from all over the internet, which means it is important that you maximize your conversions by focusing on those who are most likely to become paying customers. You can also write for gadgets, technology and smart phones.

Place Ads

Have one place for your digital ads and campaigns. The single digital marketing tip you should always keep in mind is to have one place for your ads and campaigns. Many times, businesses set up separate ad campaigns for their mobile apps, their regular websites, and their social media accounts. If you want to maximize the potential of each channel, have one place for each.

Social Media Marketing

Combine the different forms of digital marketing. If you want to get the most out of your efforts, you need to use a mix of the most effective marketing tools available. This strategy can include traditional content marketing campaigns, like radio spots and online ads, along with your social media efforts and the newest forms of digital advertising like PPC campaigns and Facebook ads. Mixing your efforts across multiple platforms and strategies makes it easier for you to realize the full benefits of all your efforts.

Compelling Ads and Content

Advertise your campaigns. Most companies overlook this crucial step, but it is just as important as creating great content and using compelling ads and content. All your digital advertising efforts need to have an audience who can see them. If you choose to use pay per click ads, make sure they are targeted, relevant ads that fit your business. Similarly, if you choose to run your social media campaigns in real time, make sure that the ads are not annoying or distracting.

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Track Everything

Tracking your campaigns is just as important as developing and implementing effective campaigns. Measurements will help you identify areas for improvement, help you track what works, and help you measure against goals. With the data you can collect, you can fine tune your digital marketing campaigns, focus on what works best, and eliminate ineffective strategies. Digital campaign tracking can be complicated, but by keeping these basic rules in mind you’ll be able to get the most out of all your digital advertising campaigns.

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