There are over 4,000 small breweries & brewpubs scattered all over the world. However, like any other business, surviving for the long term will be one real challenge, mainly because the market has become very crowded over the past few years.
To compete, you will have to very carefully evaluate the market as well as create a clear vision on what you need to offer that direct competitors don’t provide. Still, there is room in the market for the businesses that provide niche products as well as in the less-saturated markets. You will have better odds for success in case you may create a solid vision (like Melvin Brewing) on what you wish to offer, not only with the beer recipes but with the branding as well.
Training & education
There’s so much to learn for becoming a successful brewer. The experts suggest that even seasoned homebrewers will spend a little time working in the brewery before they start their business. The entry-level work generally involves lots of sterilizing, cleaning, or other tedious tasks, however, you will learn the daily routines of the busy brewery. When you put a little time in, you will move up & learn job skills, which pay more, however, it is worth time to learn various job positions in the production brewery.
Suppose you have the resources and time, the formal training programs will be available, which includes university degrees. The certificates and 4year degrees will be offered and international schools are available in some places. On the other hand, you can find courses online and free programs too. Some university provides the certificate program focused specifically on the business portion of running the brewery, and some offer free & low-cost opportunities.
Following are a few concepts related to craft beer & craft brewers:
- Hallmark of the craft beer & craft brewers is innovation. They interpret historic styles and have unique twists & develop new styles, which have got no precedent
- Craft beer is made with traditional ingredients such as malted barley; non-traditional ingredients often added for the distinctiveness
- Craft brewers generally tend to be involved in the communities through product donations, philanthropy, volunteerism, or sponsorship of events
- Craft brewers also have distinctive and individualistic approaches for connecting with the customers
- Craft brewers will maintain the integrity of what they brew & general independence, which is free from the substantial interest by the non-craft brewer
While an overall brewing method is the same everywhere, the brewers exercise preferences & habits based on the system. That depends on different factors, from the size of the brewhouse to floor plan of the brewery, and brewers face a different set of challenges daily. Particularly in the modern craft beer business, brewers should deal with the added test of making marketable recipes & beer names. So, we guess we have to keep on using various phrases craft beer. But, we look ahead to a time when the dude orders a beer in the bar and needs to specify their style.