A Guide on Technical SEO for Shopify to Aid Crawling of Search Engines and Index Your Site

Shopify is one of the best platforms for the beginner eCommerce business person who wants to start their business with the launch of their e-commerce site. However, it is quite difficult to perform without the technical SEO aspects on the site. There are some of the specific tricks and techniques that you need to know while running the proper optimization of the site structure, URL architecture and the use of JavaScript. If you want to reach out to more people, then it is crucial to ensure the proper crawling and indexing of yourpages. Here is a detailed guide for you on technical Shopify SEO. 

Prevent the limitations of the search architecture:

While dealing with the technical SEO for Shopify, the first thing that comes in play is the issue related to the CMS of Shopify. It is crucial for the site architecture that rails the implementation of the site. The CMS of Shopify is not that flexible like WordPress. At the same time, Shopify automatically generated the URL for the product detailing pages using the myshopifystorename.com/products/product name structure. However, store owners can easily customize the last part of the URL from the page title.

Opt for a clean URL:

For improving this, Shopify does not come with an option. However, the SEO benefit for the clean URL ensures the attracting of more users from the search result area and other webmasters. These paths are useful for the Shopify site’s backend for good content.

However, the problem can be imposed from the conventional system frameworks which come with the request strings essential for the organizational logic to multiple resources. This helps with the various templates for the providing of proper resources to publish the good quality content and other services.

Thus it is useful to customize the site architecture along with the cloud workers. It allows you to have access to the caching solution providers, which enables the alternate delivery paths along with the alternate resources for the requests.

Also, you can opt for the javascript Cloudflare workers to configure the pages that you want to manage.

Handle the duplicate pages properly:

Shopify manages the collections of the grouping of products into various categories. This helps the users easier to find the products. However, the drawback related to it is the products that belong to the collection page can show up with a duplicate URL problem.

Shopify comes with the collection of the storing products placed semantically which are attached to the convention for resource routing. This is crucial for mapping the URL near the product controller action and resources.

While associating with the product on a variety of collection pages, Shopify comes with the second URL to the product page, which is a part of the collection. It allows you to have two URLs redirecting to same product this is going to appear as:

/collections/ shirts – collection / products/ blue-shirt

/ products/ blue-shirt

Duplicating the content can be much difficult for the search engines for determining the URL to indexing and ranking. This indicates the multiple of URLs for the same page that can split your link building capabilities with various referrers that can use the URL. Using the canonical tag can provide you with proper solutions.


Ensuring the proper indexing and the crawling of your Shopify site thus ensure the success of your SEO. Use the proper guides to ensure the efficiency of your site so that you can stand out significantly with your e-commerce store on Shopify with better leveraging of your business in the right way with a better conversion rate.

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