Social media platforms such as Instagram and Snapchat are redefining all standards of engaging their users with visual content. But the fact is that with almost a billion hours watched every day, YouTube still is the leader. Also, did you know that almost 8 out of 10 users watch YouTube videos and it is the second-largest search engine? After being launched in 2006, YouTube is now a multi-billion-dollar company and has helped thousands of people to build their careers. There are boundless options for creating engaging YouTube content and posting as tutorials and demonstrations. Well-made YouTube videos have the potential to get thousands of views in a jiffy. But there are a few video designing and marketing techniques that you need to take care of.
7 Tips for Effective YouTube Marketing
Though anyone can create and upload content on YouTube. But how can you ensure that it has the capability of building brand visibility and generating leads for you? So, remember the following tips and techniques to get this right.
1. Make custom thumbnails
Creating custom thumbnails is the best way to increase views and clicks. Usually, thumbnails resemble meta descriptions in a Search Engine Result Page (SERP) on Google. YouTube is also a search engine. When people type keywords to search for something, they get results depending on the queries. Thus, the same SEO rules are applicable there too. Hence, you should create a compelling custom thumbnail to drive engagement and sales of your e-commerce site through YouTube.
2. Make Compelling Titles
Your video might look very good, but it’s no good if no one clicks on it. So, it’s important to optimize your video titles so that new viewers are attracted to your channel. First, it’s important to find the right keywords for your title so that the searches can know what your video is all about. Strong keywords also let your viewers know what they can expect from the video. However, the title should be short and shouldn’t be more than 60 characters. Choose clear and explanatory titles which tell the viewers what are they going to benefit from it. So, you can identify a central theme or idea of your video. Then, create a crisp and descriptive keyword phrase that addresses this idea. Finally, choose a title that answers the most important query for viewers.
3. Use Keywords and CTAs
You should always include well-researched keywords in your video description and tags. When you upload a video, tag it with some common keywords that would help users to find your video. For example, if you sell flowers, upload a video on what kind of flowers to use in a spring or autumn wedding. Then, add tags like #wedding, #springwedding, #weddingflowers, etc. You can also include a strong call to action (CTA) at the end of the video, and in your description. Add some actionable verbs in your CTA. For example, tell your viewers to like, subscribe, call, follow, visit, or buy. Seasoned YouTubers always close their video content with a CTA, and the most common one is “like and subscribe.” Though a digital marketing agency can suggest strong CTAs for your channel, here are some examples of good CTAs:
- Subscribe for more amazing videos from [company name]
- Call us today at [company phone number]
- To learn more, visit our website at [company URL]
- Follow [company name] on our social media handles
4. Keep your Videos Consistent
Maintaining a consistent video style is a great marketing strategy. You should try to be constant in your niche, video length, and upload time. It helps the viewers to set their expectations from you. This way, you won’t lose sales and clicks if you are uploading your videos consistently and regularly. Also, the content should be interesting and engaging for the audience. The best way to maintain consistency is to upload your videos around the same time or day in a week. It’s good if your videos are short, say about a maximum of 5 minutes so that they can hook the interest of your audience.
5. Determine your Channel’s Style and Tone
Determine if you want your channel to be stylish, classy, or goofy? Also, before putting up videos on a YouTube channel, do some soul-searching. Find which tone and what kind of content and style works best for you. What is the kind of audience that you plan to cater to? After you decide the content tone and style, use that particular tone and style throughout your marketing strategy.
6. Follow a Content Marketing Strategy
YouTube is the best if you want to create video content because it is a significant and popular search engine platform where countless people consume content. People turn to YouTube to get answers to their questions, solve their problems, and look for solutions. Therefore, it is the best way to market your online business using YouTube. For that, you must generate content that enables your customer to become aware of the product or service you are offering. If you’re unable to figure out the best content marketing strategy for your channel, get in touch with a YouTube marketing company who can do this for you.
If you want to grow your YouTube channel, the best way to do it is by sharing about it on your social media. If you already have a good number of followers on social media, it means that they have built trust in your brand. It also shows that people are interested in your offerings. By sharing your videos on your social media handles, you’re offering an opportunity to your followers to connect with your YouTube channel and promote it too.
So, keep these tips in mind.