Social media marketing is a powerful tool for business owners to build their brand. It allows them to reach new customers, increase sales, and gain more credibility in the market place.
The problem is that many people don’t know how to use social media properly or don’t understand its importance.
They just want to use it to post photos of their food and drink, but they don’t spend any time creating content that people actually want to read.
Here are 5 steps from digital marketing agency in New Zealand you can take right now (and every day) to take control of your social media marketing:
Set goals and targets
The first step is setting a goal for your social media marketing campaign. Your goals should be SMART (Specific, Measurable, Attainable, Relevant and Time-bound). This will help you to measure the success of your social media campaign.
For example, if you want to increase the number of followers on your Twitter account by 10%, then you need to set some specific goals:
- Set a target number of new followers that you want to reach by the end of the year.
- How many new followers do you want per week during this period?
- What percentage of your current followers do you want to convert into new ones by the end of the year?
It is important to have clear, specific and measurable goals for your social media marketing campaign. This will help you to track progress, make adjustments as necessary, and ensure that your social media efforts are aligned with your business goals.
Implement the strategy
Once you have set your goals and targets, it is time to implement the strategy that will help you reach those targets.
This may involve hiring a team or outsourcing some of the work to an agency, but the key here is consistency — be consistent with your content creation schedule and make sure you stay on top of it by regularly reviewing posts and comments on social media platforms.
Create a plan
A plan is the key to success and this is especially true when it comes to social media marketing. Without a plan, you’re likely to get overwhelmed, frustrated and ultimately give up.
Your plan should include:
Goals – What are you trying to achieve with your social media marketing?
Audience – Who will be interested in your content?
Strategy – What tactics should you use? How can you make sure that they’re working properly?
Timeframe – How long do you have before your campaign expires?
Educate Yourself
Social media is a great place to learn from other people’s experiences and successes, but it can also be a great place to learn if you know what you’re looking for!
Start by looking up some top names in your industry or niche, then find out more about their background, how they got started, where they are now and what they are doing next.
Follow them on social media and engage with them in conversations that relate to your business goals.
Engage with Influencers
You might have heard the term “influencer” before, but do you really understand what that means? The best way to find influencers is by looking at people who already know what they’re talking about or who have already built-up a following based on their expertise or experience.
For example, if you’re trying to sell high-quality organic vegetables online, then look for bloggers who write about healthy eating habits or food bloggers who write about organic produce or even just veggie lovers!
