An important of running your law firm means to first learn how you must run the business. In law school, lawyers are taught only about law, and not about running the law firm business. To manage a successful law business, you may have to become the expert at your client intake, managing office, bookkeeping, and advertising, among various other things. Learning legal marketing is an important skill that you have to develop once you start a law company. It is what drives the company’s image & attracts your clients to your business and practice. Right from setting up the analytics to marketing for the lawyers, there’re a lot of topics to cover and consider law firm marketing.
- Optimize the Website
The website has to be much more than the homepage, service page, about us page, or contact us page. Your website must be an important tool that converts your visitors into customers. Whenever you are designing the layout for the website, the first thing that you need to ask is: What will be your target audience looking for in the law company? Thus, you need to know what will make you select your site as the potential legal resource? Doesn’t matter what, every website must:
• Have branding & messaging
• Must load fast (potential customers are searching for information, so they want them quickly)
• Include simple navigation, irrespective of the device it is viewed on
- Publish Content Regularly
Doesn’t matter what kind of law you are practicing, you know that your customers are going through a serious challenge & have so much riding on help that they want. Most people may do lots of research before settling on a law company they find is the best. As per the study, around 86% of the study respondents agreed that they will use Google as the number one resource for looking for a lawyer online. And the second-biggest majority, around 9% of the respondents, agreed that they take help of the reviews. Because of how many customers are looking at the law firms on the internet, you have to be well-prepared to show your potential clients you may help them.
- Use data for refining strategies & boosting results
Measurement is a key to success with a law firm marketing campaign. Digital marketing analytics can allow you better understand the traffic sources, CTR and bounce rates too. Analytics will go deeper in helping you with the website navigation refinement, as well. Analytics offers invaluable data on organic and the paid search campaigns. Also, it shows you which topics, site layouts, or ads draw the best results for you. Measurement will help you to refine the marketing strategies and repeat the winning approaches as well as stop failing ones, by maximizing the marketing budget.
- Measuring Results & Adjusting the Goals
Success in the content marketing program is defined in many different ways and times. Setting up & reviewing the goals often can help you to keep the right track of the results & measuring ROI. Your goals will change from increasing the awareness of the law firm, to improve traffic to your website, and growing your potential clients from the website, demonstrating the expertise, and creating relationships with your strategic partners.